ProfessorAssociate ProfessorAsst Professor in Public Relations or Advertising

DEPARTMENT OF COMMUNICATION STUDIES

As a pioneer in degree-level strategic communication education in Hong Kong the Department of Communication Studies at Hong Kong Baptist University has a distinguished history of nurturing accomplished professionals in advertising branding public relations and organisational communication. The Department offers the Bachelor of Communication (Honours) in Public Relations and Advertising with two concentrations: Public Relations and Advertising and Branding.

Professor / Associate Professor / Assistant Professor in Public Relations or Advertising ()

The Department invites applications for two full-time positions at the ranks of Professor Associate Professor or Assistant Professor in Public Relations or Advertising.

Successful candidates will be expected to conduct cutting-edge and impactful academic research pursue prestigious external research grants supervise research postgraduate students and undergraduate honours projects contribute to excellence in teaching and learning and fulfill service and administrative duties. Those appointed at Associate Professor or Professor rank will also be expected to assume higher-level administrative responsibilities and mentor junior faculty members.

Requirements:

• A PhD degree in Communication or a related discipline;
• A strong publication record in high-impact international refereed journals; and
• Substantial tertiary teaching experience.

Preference will be given to candidates with industry experience in strategic communication and/or expertise in any of the following areas: stakeholder psychology and engagement organisational agility AI applications in public relations AI-powered advertising computational advertising and data analytics for advertising. Candidates with local experience are also highly valued.

The initial appointment will be offered on a fixed-term contract for up to three years commencing in September 2026 or on a mutually agreed date. Re-appointments thereafter will be subject to performance and mutual agreement. Outstanding candidates at Associate Professor or Professor rank may be considered for tenure on appointment.

Salary will be commensurate with qualifications and experience.

Application Procedure:

Applicants are invited to submit their applications at the HKBU e-Recruitment System. Those who are not invited for interview 4 months after submission of application may consider their applications of the Universitys Personal Information Collection Statement can be found at

The University reserves the right not to make an appointment for the post advertised and the appointment will be made according to the terms and conditions applicable at the time of offer.

Review of applications is ongoing until the position is filled.