Marketing Business Line Strategist

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

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Job Description:

At Regions the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability growing customer base and deepening relationships. This position serves as a liaison between Marketing and various business lines.

Primary Responsibilities

• Contributes to the development and overall execution of the Marketing plan and committed outcomes
• Partners with Marketing/SCX centers of excellence and business teams to continuously innovate identify and test new and radical marketing programs
• Partners with product brand and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Banks customers
• Partners with the content and execution team to develop and manage a creative/content roadmap across channels
• May offer advice and guidance to junior strategists

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelors degree in Marketing or a related field
• Five (5) years of Banking and/or Marketing experience

Preferences

• Master of Business Administration (MBA) or a related graduate degree
• Experience working on cross-functional teams
• Direct and digital marketing experience
• Knowledge of marketing principles and measurement

Skills and Competencies

• Ability to build strong relationships with business partners across various functions
• Ability to research analyze data and derive facts
• Ability to work in a fast-paced multi-tasked environment
• Ability to work under pressure and meet deadlines
• Knowledge of marketing principles and measurement
• Proficiency in Microsoft Office (Excel Word PowerPoint Outlook etc.)
• Sense of urgency solid judgement and prioritization skills
• Strong verbal written communication and organizational skills
• Strong work ethic and self-motivation

This position will be aligned to the Wealth Management business group at Regions specifically Investment Solutions and Institutional Services and will require an understanding of Wealth Managements products solutions sales processes audiences and regulatory implications. The position will develop data-drive customer centric marketing communications strategies and tactics that are reflective of Regions Wealth Management brand and value propositions. The ideal candidate will:

• Have marketing communications experience supporting a Wealth Management business / firm
• Be a skilled negotiator and have the ability to influence others
• Be a team-player and leader while also being an independent thinker and decision maker

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

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Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

DetailsRegions Center

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