Senior Product Marketing Manager

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions advancing science to improve patient outcomes worldwide. For more than 50 years we have combined scientific rigor with an entrepreneurial mindset operating with a strong commitment to innovation accountability and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist Diasorin continuously invests in research technology and people. Guided by our values of operational excellence customer focus and teamwork we empower teams to think boldly act decisively and transform ideas into meaningful impact across one of the industrys broadest specialty diagnostic portfolios.

When you join Diasorin you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership challenge the status quo and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed collaboration and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability inclusion and continuous development.

Job Scope

The Sr Product Marketing Manager will own the Luminex Licensed Technology Groups go-to-market strategy and technical narrative to accelerate partner success and adoption. Lead market strategy messaging campaigns and sales enablementtranslating complex technology into compelling value propositions and orchestrating integrated programs that drive pipeline and revenue outcomes.

***The position is hybrid out of Austin TX.***

Key Duties and Responsibilities

• Strategic Marketing & Market Insights
• Inform LTG market strategy: synthesize market research VOC and commercial insights into clear recommendations that shape product roadmaps and GTM priorities.
• Build and operationalize segmentation & adoption frameworks (personas TAM/SAM/SOM buying criteria) to guide targeting resource allocation and commercialization plans.
• Anticipate market shifts (competitive regulatory technology trends) and advise leadership on positioning investment and partner strategy.
• Co-develop with strategic partners to validate use cases inform new offerings and de-risk adoption.
• Messaging & Positioning
• Own master messaging architectures that translate complex scientific and workflow concepts into differentiated customer centric value propositions. centric value propositions.
• Lead global positioning strategies aligned to personas research/clinical workflows and regional prioritiesensuring consistency with room for localization.
• Partner with R&D and Product to convert performance data and validation evidence into compelling evidence-backed stories.
• Advance Luminexs innovation narrative to reinforce platform advantages and brand leadership.
• Campaigns & Demand Generation
• Architect integrated GTM programs (SEM content email nurture social partner co-marketing) to drive awareness pipeline and adoption across partner channels.
• Map and optimize the full journeyfrom discovery to enablement to expansionreducing friction and improving conversion engagement and retention.
• Lead launch excellence for new products assays and updates; align marcom PM BD and regions on objectives timelines and success metrics.
• Establish KPI dashboards to track MQLSQL quality partner engagement pipeline contribution and ROI; iterate with data.
• Sales Enablement & Collateral
• Equip global commercial teams and partners with strategic tools (battle cards objection handling value frameworks case studies executive decks web site content) tied to clear plays.
• Deliver training programs that elevate field proficiency in product value use cases workflows and competitive differentiation.
• Govern content standards and reuse to ensure accuracy scientific integrity and brand consistency across collateral.
• Align sales enablement tools and training with key revenue goalsacquiring new customers expanding existing accounts and driving broader adoption across partner portfolios.
• Events & Thought Leadership
• Set tradeshow strategy to maximize brand visibility partner activation and qualified lead capture with clear pre/during/post plans.
• Cultivate KOLs and customer champions to support early adoption validation publications and co-marketing.
• Amplify thought leadership through data-driven content that advances category understanding and platform credibility.
• Other duties as assigned

Education Experience and Qualifications

• Bachelors Degree Bachelors in Biology/Chemistry/Engineering (MBA preferred) with 10 years in product marketing product management or business development within Life Sciences Pharma Analytical Instrumentation or Diagnostics required
• 10 Years Deep understanding of Life Science Research drug development diagnostics/IVD markets assays and analytical workflows; proven record shaping product and GTM strategy required

Training and Skills

• Fluency in Salesforce marketing automation (Marketo/Pardot) and analytics (Google Analytics); excellent technical writing communication and cross-functional leadership. (High proficiency)
• Bias for impact: adept at managing multiple priorities meeting tight deadlines and delivering measurable commercial outcomes. (High proficiency)
• Collaborative team player with a track record of engaging cross-functional stakeholders. (High proficiency)

Travel Requirements

• 20% office visits Trade shows Customer visits

What we offer

Our people are passionate about what they do the product they sell and the customers they serve. If youre looking for an opportunity to be a part of a work family that values collaboration innovation and dedication were the right company for you. The hiring range for this role represents the numerous factors considered in the hiring decisions including but not limited to educations skills work experience certifications etc. Beyond base salary Diasorin offers a competitive rewards package focused on your overall well-being. We are proud to offer a comprehensive plan of health benefits retirement and financial wellbeing time off programs wellbeing support and perks. Benefits may vary by role country region union status and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award if any depends on various factors including individual and organizational performance.

Diasorin is committed to building a workplace where people feel empowered to contribute ideas take ownership and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures candidate rights and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required please contact .

Recruitment Fraud Notice

Diasorin never requests payment financial information or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @ email address. If you have questions about the legitimacy of a recruitment communication please contact for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.