Licensing Manager, Apparel & Lifestyle Products

Job Description

The Licensing Manager Apparel & Lifestyle Products is responsible for growing and managing GMs apparel and lifestyle licensing portfolio across brands (e.g. Chevrolet Cadillac GMC Corvette GM). This role owns GMs licensed portfolio in soft goods categoriesincluding apparel headwear bags and lifestyle accessoriesand ensures that all licensed products drive both revenue and brand love.

They will grow external licensee partners their collections and distribution to deliver culturally relevant fashion-forward assortments. This role reports to the Director Global Merchandising and Licensing.

Key Responsibilities:

Category Strategy & Assortment

• Own the apparel and lifestyle soft goods categories (e.g. clothing headwear outerwear bags small accessories home & lifestyle) across brands.

• Translate brand strategies into licensing briefs to inform licensing partner direction portfolios and collaboration opportunities.

• Use consumer insights cultural trends and competitive scans to inform silhouettes graphics color stories distribution partners and price architecture ensuring GM plays as a lifestyle brand logo merchandise.

• Synergize with Merchandising Manager who leads owned-channel strategy while Licensing Manager leads external licensing partner strategy and licensed category growth.

Licensee & Partner Management

• Grow and manage a portfolio of apparel and lifestyle licensees (e.g. fashion streetwear fanwear accessories) from onboarding through ongoing business management ensuring GM has the best licensee partners in the top categories.

• Lead regular business and portfolio reviews with partners to assess performance refresh assortments identify white-space opportunities implement growth plans and recommend expansion into new programs channels or audiences.

• Partner with legal and finance to support contract renewals amendments and new partner evaluations ensuring structures (royalty rates guarantees territories channels) align with category strategy.

• Hold licensees accountable for brand vis ID alignment commercial plans marketing activation and on-time execution across key moments (launches campaigns events calendar collaborations).

Product Brand & Creative Stewardship

• Drive seasonal product development with licensees from concept to final production ensuring apparel and lifestyle products reflect brand guidelines and vehicle storytelling (e.g. nameplates heritage marks motorsports liveries).

• Partner with design and brand teams to create briefs graphics trims and labels that feel premium and on-brand for each collection and collaboration.

• Review and approve product concepts samples and marketing assets via established approval tools and workflows; ensure compliance with brand legal and quality standards.

• Continuously monitor retail feedback to identify opportunities to refresh fits fabrics and collections and to retire underperforming SKUs platforms or partners.

Commercial Planning Analytics & Operations

• Develop and manage annual and seasonal financial plans (royalty revenue unit volume margin) for apparel & lifestyle categories across assigned licensees and channels.

• Analyze royalty data to identify trends risks and opportunities; recommend adjustments to assortments pricing and distribution to achieve targets.

• Ensure on-time and accurate submission of royalty reports product submissions and marketing plans from apparel & lifestyle licensees.

• Maintain accurate records of contracts approvals and assortment details in shared systems; support governance routines for partner performance and portfolio optimization.

Qualifications:

Required

• Bachelors degree required; in business marketing merchandising fashion or related field preferred.

• 7 years in apparel fashion or lifestyle merchandising licensing or brand management with direct responsibility for soft goods categories and/or licensed product lines.

• Strong product eye and understanding of apparel construction fits and materials.

• Demonstrated success developing and managing apparel and lifestyle assortments from concept through commercialization (line planning costing/positioning go-to-market and in-market optimization).

• Experience managing external partners with clear performance expectations and accountability.

• Strong analytical skills with experience using fashion trends sales and royalty data to make decisions.

• Excellent communication negotiation and relationship-building skills.

• Ability to operate in a fast-paced matrixed environment and manage multiple seasons partners and programs simultaneously.

Preferred

• Background in lifestyle sports or entertainment licensing or branded apparel (fanwear streetwear collaborations).

• Familiarity with licensing contract structures (royalties guarantees territories channels) and operational workflows (approvals compliance reporting).

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position as well as geography of the selected candidate.

• The salary range for this role is ($140100 - $186700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

#LI-MO1

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.