Senior Manager, Lupus Market Access Strategy
Cambridge, MA - USA
Job Summary
About This Role
The Senior Manager Lupus Market Access Strategy is accountable for shaping and executing the US payer and reimbursement strategy for future lupus launches. This role owns the translation of brand ambition into actionable access strategy and payer-facing marketing execution ensuring that pricing evidence reimbursement and channel tactics collectively enable optimal patient access.
With support from the Access Strategy Lead the Senior Manager serves as a strategic and operational leader shaping access direction while also driving the development approval and deployment of payer and reimbursement marketing initiatives across commercial and government channels.
What Youll Do
Drive market access launch strategy as well as development and execution of payer and reimbursement marketing initiatives
Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with US brand/commercial partners
Liaise with Global Value & Access / HEOR teams and US Brand teams to build payer value narrative and messaging tailored to various stakeholders including government and private payers health plans and PBMs
Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and training programs
Develop strategies and frameworks for access and reimbursement engagement with providers and other key contacts within our provider customer base
Develop and deliver appropriate pre- and post-launch payer and channel resources (e.g. DSA PIE Economic/BOI Considerations BIM PVP and pull-through resources)
Own the medical legal and regulatory approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing tactics
Manage our vendor agency of record to ensure fulfillment and execution of projects and tactics within budget
Lead the annual brand planning process for access and reimbursement activities
Partner closely with Business Insights & Analytics HCP Marketing Patient Marketing and Lupus Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately
Lead field input sessions to collect feedback from field-based account and reimbursement teams to continuously align marketing materials with key customer feedback and strategic priorities
Partner with data analytics for targeting pull through and opportunities to maximize engagements
Who You Are
You are a strategic thinker who loves working collaboratively across the business to design and execute solutions to complex business challenges. You are an engaging communicator who can craft a strong story and deliver it in a compelling way. You are adept at influencing without direct authority.
Required Qualifications
BA BS required MBA or other graduate degree preferred
5 years of pharmaceutical biopharma industry experience including direct responsibility for marketing activities ideally for payers
Demonstrated understanding of payer market dynamics as it relates to commercialization pricing specialty distribution and overall access for subcutaneous / specialty pharmacy medicines
Ability to complete quantitative and qualitative analyses of complex strategic initiatives
Experience in developing tools and tactics applicable to US payer markets and customers
Strong sense of professionalism accountability and urgency for defined areas of responsibility
Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
Ability to communicate tactical direction and related concepts clearly orally and in writing across internal and external audiences (e.g. payer account team sales marketing advocacy)
Heightened ability to collaborate influence and work with a wide array of internal and external stakeholders to successfully deliver results
Experience managing multiple demands and priorities on time and under business constraints
Preferred Skills
Lupus payer and channel marketing experience strongly preferred
Previous experience or background in HEOR preferred
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:
- Medical Dental Vision & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10000 per calendar year
- Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Senior Manager
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patientsÂ’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more