Marketing Manager, Baby & Child Care

Job Description

Your Job

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.

Role Overview & Primary Accountabilities:

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.

Lead Business Growth and Marketing Strategy

• Develop and execute endtoend marketing strategies to accelerate category growth and strengthen brand leadership in both mass and premium segments.

• Drive the full marketing funnel from awareness to conversion by shaping consumer perceptions stimulating demand and improving new recruitment.

• Translate market and consumer insights into actionable business strategies with clear KPIs ROI frameworks and measurable outcomes.

• Optimize marketing investments manage budgets effectively and drive financial performance including topline and bottom line through strategically growing the right brand mix and margin mix.

• Localize and adapt regional/global activations for the MYSG market ensuring excellence in execution and brand consistency.

• Partner crossfunctionally with Sales Trade marketers Regulatory and regional teams to lead the business direction and launch execution

• Independently manage global and regional projects to be executed domestic regionally

Marketing Communications and Go-to-Market Campaign Lead

• Lead ATL and digital campaigns by collaborating closely with creative media and digital agencies to deliver impactful and insightled brand communications.

• Build strong working relationships with internal stakeholders (digital team) and external partners (creative and media agencies) to ensure seamless day-to-day operations and campaign delivery.

• Strong understanding in digital environment and social commerce to lead the direction in full funnel execution (affiliates marketing livestream)

• Develop and implement content strategies that align with platforms best practices (especially Tik Tok) including short-form video content creator collaborations and live streaming.

• Responsible for the end-to-end design and execution of digital campaigns (upper funnel) including content direction go-to-market strategy and budget allocation. React quickly to mid-campaign performance insights and improve in between campaign activities.

Management and Leadership

• Lead coach and develop a highperforming team (2 to 3 direct reports) to build a strong marketing organization grounded in data creativity and execution rigor

• Manage assigned projects prioritize work and balance strategic and tactical issues across the team

• Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans

• Establish appropriate KPIs for the team in line with the companys business and brand objectives.

About Us

Huggies. Kotex. Poise. You already know our legendary brandsand so does the rest of the fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.

At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on 151 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development. You love what you do especially when the work you do makes a difference. At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results.

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center. To succeed in this role you will need the following qualifications:

Essential Requirements

• Bachelors degree in Marketing Business Administration Commerce or a related field.

• Minimum of 8 years experience in FMCG brand marketing and/or trade marketing digital marketing.

• Strong understanding of both traditional and digital marketing channels.

• Solid analytical skills with the ability to interpret data and generate insights.

• Familiarity with retail and e-commerce environments.

• Proven experience working with cross-functional teams and external agencies.

• Strong financial acumen with experience managing marketing budgets.

• Excellent project management communication and organizational skills.

• Ability to manage multiple priorities in a fast-paced deadline-driven environment.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out thecareers website.

No Relocation:

This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will not provide relocation support for this role.

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