Director, Market Development

Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!

Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race color creed religion ancestry age sex marital status national origin disability or veteran status.

Why youll love working atAxogen:

• Friendly openandfunteam culturethat values uniqueperspectives
• Company-wide dedicationto profoundly impacting patients lives
• Comprehensive high-quality benefitspackage effective on date of hire
• Educationalassistanceavailable for all employees
• Matching 401(k)retirementplan
• Paid holidaysincluding floating holidaysto be used at your discretion
• Employee Stock Purchase Plan
• Referral incentive program

Axogen Mission and Business Purpose

Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions we will guide and expect the market and design requirement specifications underlying our engineering business development and clinical research activities objectively target advancements in standards of care.

Job Summary of the Director Market Development

The Director Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogens mission and business purpose. This role leads the planning and execution of integrated marketing programs that strengthen Axogens brand perception drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standardofcare status.

Requirements of the Director Market Development

• Bachelors degree required; Advanced educational degree desirable.
• Minimum of 10 years of progressive experience in marketing and product management within the medical device surgical implant or biotech industry.
• Conceptual and applied understanding of strategy and the strategic planning process.
• Demonstrated success in developing and scaling new market opportunities preferably involving disruptive or paradigmshifting technologies.
• Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
• Proven experience leading market change measuring penetration and driving uptake across adopter segments from early adopters to early majority.
• Experienced people leader with a strong record of talent development and employee engagement.
• Ability to make decisions with imperfect data and establish performance measures to enable course correction.
• Strong interpersonal written and verbal communication skills with the ability to influence across multiple stakeholder groups.
• Ability to manage multiple priorities in a fastpaced environment on time and within budget.
• Willingness to travel domestically up to 35% with some international travel expected.

Responsibilities of the Director Market Development

The specific duties of the Director Market Development include but are not limited to:

Market Strategy & Direction

• Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
• Apply a strong strategic and analytical mindset to convert market data trends and insights into actionable growth strategies and measurable outcomes.
• Drive strategic market segmentation targeting and positioning to accelerate adoption and penetration of Axogens nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
• Ensure all strategies are translated into the Axogen sales and sales management process and are monitored managed and adapted based on objective criteria.
• Identify size and prioritize growth opportunities across new markets new segments and evolving customer needs.
• Translate evolving and unmet customer needs into portfolio requirements.

Marketing Program Execution & Commercial Enablement

• Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption influence customer behavior and strengthen Axogen brand perception.
• Define and enable compelling market specific value propositions by partnering with sales leadership to build effective selling models processes and training that equip the field to confidently and consistently communicate clinical economic and qualityoflife value through practical execution ready tools.
• Apply processdriven launch excellence planning and program management disciplines to ensure scalable execution of new product and clinical indication launches with measurable impact.

Insights & Analytics Leadership

• Develop deep understanding of customer journeys across clinical markets and identify interventions that drive behavior change.
• Leverage analytical capabilities to extract insights from market data VOC and performance metrics.
• Establish and monitor KPIs to evaluate effectiveness of market development initiatives and inform course correction.
• Share insights across marketing sales medical affairs HEOR and R&D to influence enterprise decision making

KOL Society & Advocacy Ecosystem Leadership

• Establish and lead a comprehensive Key Opinion Leader (KOL) and professional society engagement strategy across priority markets building and sustaining seniorlevel relationships with influential clinical leaders academic centers and society leadership.
• Partner closely with Medical Affairs to advance advisory boards peertopeer programs congress engagement and scientific collaboration ensuring KOL insights directly inform marketing strategy evidence generation and longterm portfolio planning.

Leadership & Collaboration

• Lead mentor and develop high performing market development leaders and teams.
• Build organizational capabilities in strategic marketing analytics customer insight and execution excellence.
• Foster a collaborative cross functional leadership culture aligned with Axogen values and mission.

Location

111 West Oak Ave. Tampa FL 33602

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Benefits/Compensation

Axogen follows healthcare system guidelines with respect to credentialing vaccinations and other employment/compliance related requirements as well as CDC guidance. Axogen reserves the right to amend its policies from time to time in its sole discretion.