Senior Executive, Media Planning
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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They collaborate closely with Activation and Ad Operations to traffic and launch campaigns and ensure plans are billed correctly. Media Planning Senior Executives stay close to the plan during the live phase to support the optimisation of performance in-flight. They demonstrate sound working knowledge of the overall media landscape.
What we need from you:
- Support media planning managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes
- Conduct research and compile data to guide and support planning and optimisation recommendations
- Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met
- Develop strong relationships with Activation team to facilitate flawless execution of plans
- Collaborate with Activation teams to complete the detail of the plan in Olive our finance system and help solve for any issues
- Create trafficking sheet templates and collaborate with Ad Operations for campaign launch
- Prepare data for reporting and analysis
- Assist in the management of campaign analysis plans
- Contribute to internal case studies for the sharing of learning and best practice
- Meet with vendors and attend presentations to improve knowledge of the media landscape
Skills and Experience
A little bit about you:
- Basic spreadsheet capability (VLOOKUP Pivot Table)
- Able to create presentations in slides or document format
- Understanding of industry standard media research tools (e.g. Comscore GWI TGI YouGov)
- Understanding of how Activation works in different media channels
- Sound written and verbal communication skills with the desire to learn and advance
- Strong organizational skills close attention to detail and ability to multi-task
- Ability to adhere to deadlines
- Ability to work independently and to collaborate in a team environment
- Able to recognise when problems could develop and know when to escalate to managers
- Experience in Media Advertising or an applicable field (preferably but not exclusively in planning) at Executive level
- Experience in the finance or fintech sectors or a personal interest in finance fintech or crypto-currencies is desirable
- Experience in collaborating and planning across multiple markets is desirable
Life atWPP Media& Benefits
Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.
WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Required Experience:
Senior IC
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.