Social Insights Analyst
New York City, NY - USA
Job Summary
We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing the way fans spend their money the events that fans attend the channels fans respond to the content fanswatchand more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumerand business tobusiness revenues. Our platforms and services are trusted by over 1000 clients globally including the English Premier League Red Bull UEFA VISA the NFLNikeand Amazon. We are over 1000 people based out of 15 offices and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.
Scope of Role
TheSocialInsightsAnalystwill play a key role in supporting the delivery of data-driven insights and reporting for clients using our technology socialmedia performanceand sponsorship valueacross the global sports and entertainment ecosystem helping brands rights holders and their partners understand and maximize the value delivered through social channels.
This roleis responsible forproducing reportingand analysismaintainingdata accuracygenerating insights andrecommendationsand supporting the effective use of the platform across a portfolio of clients.
You will work closely withourConsultantsto support client delivery ensuring that insights are delivered efficiently and consistently. This role sits at the intersection of data productsportsentertainmentandclient experience.
Whatyoullbe responsible for:
Reporting & Insights Delivery
- Build and deliver recurring client reports (monthly quarterly campaign and event recaps)
- Analyzeand translatesocial performance data intoactionableinsightsthatdemonstratevalue betweenbrands rights holders and their partners(explainwhyperformance is happening not justwhathappenedand how to improve)
- Identifykey trends and performance drivers across social content and partnerships to inform client best practices and recommendations
PlatformOnboarding
- Collaborate with Product Operations to configure client dashboards ensuringplatform configurations accurately reflect client agreements and reporting needs
- Lead onboarding sessions by walking clients through core platform features and capabilities and serve as a go-to resource foron-goingplatformquestions and best practices
Day-to-DayClientSupport
- Partner with Consultants toprovide day-to-daysupportfor 10 to 15 clients
- Monitor data quality and resolve discrepancies in collaboration with internal teams
- Ensure consistency in how social performance data is structured tracked and reported across clients
Whatwerelooking for:
Experience
- 13 years indata analyticssocial and/ordigital marketingexperience
- Experience with social mediadigital performancemetrics or sponsorshipanalyticplatformsis strongly preferred
- Experienceworking insports entertainment orbrandmarketing preferred
- Experience supporting client deliverables or working in a client-facing environment is a plus
Skills
- Ability toidentifynotabletrendsand patterns in data
- Strong analytical mindset
- High attention to detail
- Strong organizational skills
- Strong communicationskills
Technical Proficiency
- Advancedproficiencyin Microsoft Excel (or Google Sheets)
- Experience working with social media analytics tools (e.g. Meta Business Suite TikTok Analytics YouTube Studio X Analytics)
- Familiarity with third-party social or media analytics platforms (e.g. Sprout SocialBrandwatchTalkwalker Meltwater Sprinklr) is preferred
- Experience with data visualization or reporting tools (e.g. Tableau Power BI Looker Studio) is a plus
Required Experience:
IC
About Company
Two Circles is a data-driven sports agency that helps sports organisations grow direct relationships between sports and fans. We use data to help our clients understand their customers and act on this insight. We help them improve customer experience, increase revenue and enhance thei ... View more