Sr Mgr Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely even if theyre daring or different. Where the true you can learn grow and thrive. At Verizon we power and empower how people live work and play by connecting them to what brings them joy. We do what we love driving innovation creativity and impact in the world. Our V Team is a community of people who anticipate lead and believe that listening is where learning crisis and in celebration we come together lifting our communities and building trust in how we show up everywhere & always. Want in Join the #VTeamLife.

What youll be doing

As the product demand marketing manager you will play a critical role within the Growth Marketing team directly supporting the Associate Director GE & PS Product Demand Campaigns. You will be instrumental in the creation and implementation of integrated marketing campaigns to boost lead generation customer acquisition and revenue growth that can include focusing on Managed Network Services IoT/FWA Private Wireless Network and other advanced solutions. You will serve as a central point of coordination between product marketing sales and solutions teams.

Develop messaging that highlights Verizons unique value and addresses customer concerns. Create and implement a strategic marketing plan focused on high-potential customers and markets.

• Support the creation and implementation of integrated marketing campaigns to boost lead generation customer acquisition and revenue growth.

• Work closely with cross-functional teams including product sales and segment marketing to guarantee campaign success.

• Establish campaign goals target audiences and messaging strategies based on data-driven insights and market research.

• Advise product and product marketing teams on key customer and market trends customer product needs and requirements and customer-facing and sales enablement content.

• Serve as the central point of coordination between product marketing sales and solutions.

• Proactively engage with product sales segment marketing and solutions teams to assess opportunity for product growth among key segments.

• Develop briefs and plans for integrated marketing campaigns.

• Ensure clear communication channels and regular governance processes with all stakeholders.

• Provide updates on campaign progress performance and results.

• Actively solicit and incorporate feedback from stakeholders to improve marketing efforts.

• Track and measure performance against key metrics.

• Messaging and creative guidance

What were looking for

• Experience in B2B marketing solutions development and execution.

• Proven track record of developing and executing successful marketing programs and business results.

• Understanding of marketing best practices across various channels including digital marketing events content marketing and lead generation.

• Proficiency in marketing analytics and reporting tools.

• Ability to manage competing priorities.

• Strong cross functional leadership skills.

• Strategy development skills

• Ability to analyze business metrics.

Youll need to have:

• Bachelors degree or four or more years of work experience.

• Six or more years of relevant experience required demonstrated through one or a combination of work experience or specialized training.

• Experience with Salesforce Marketo

• Experience with with tools such as Google Analytics Content Square or data visualization platforms like Tableau Qlik and Looker

• Experience managing and measuring marketing campaigns

Even better if you have one or more of the following:

If Verizon and this role sound like a fit for you we encourage you to apply even if you dont meet every even better qualification listed above.

Where youll be working

Scheduled Weekly Hours

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race gender disability or any other legally protected characteristics.