Lead Marketing Analytics Specialist

Wood Mackenzie is the global leader in analytics insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the worlds most influential energy producers utilities companies financial institutions and governments.

Now with the worlds energy system more complex and interconnected than ever before sector-specific views are no longer enough. Thats why weve redefined whats possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds all supercharged by Synoptic AI we deliver a clear interconnected view of the entire value chain. Our trusted team of 2700 experts across 30 countries breaks siloes and connects industries markets and regions across the globe.

This empowers our customers to identify risk sooner spot opportunities faster and recalibrate strategy with confidence whether planning days weeks months or decades ahead.

Wood Mackenzie
Intelligence Connected

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive we succeed together
• Trusting we choose to trust each other
• Customer committed we put customers at the heart of our decisions
• Future Focused we accelerate change
• Curious we turn knowledge into action

Wood Mackenzies Marketing Performance & Analytics team is seeking a Lead - Marketing Analytics to drive strategic analytics and insight across one of our Verticals (Natural Resources Power & Technology Infrastructure or Financials & Trading).

This role goes beyond execution to owning the analytics agenda for the Vertical shaping decision-making through advanced insights and influencing senior stakeholders across Marketing Sales Customer Org and Product.

The individual will act as a strategic partner to the business proactively identifying growth opportunities driving alignment across GTM activities and embedding a culture of data-driven decision-making. They will also play a key role in mentoring junior team members and elevating analytics maturity across the function.

While primarily aligned to a vertical the individual will also contribute to cross-functional and organization-wide analytics initiatives including attribution measurement frameworks and marketing effectiveness programs across regions and segments.

Main Responsibilities

Strategic Analytics Leadership

• Own and drive the analytics and insight roadmap for a vertical aligning closely with business goals and revenue priorities.

• Translate business problems into analytical frameworks hypotheses and measurable outcomes.

• Act as a trusted advisor to senior stakeholders influencing decisions through data-driven storytelling.

Advanced Insights & Growth Identification

• Identify high-impact growth opportunities and inefficiencies across the funnel through deep-dive analysis.

• Lead end-to-end funnel diagnostics including pipeline health conversion and velocity analysis.

• Drive predictive and prescriptive analytics to inform marketing and commercial strategy.

Campaign Channel & Email Analytics

• Own and evolve frameworks for measuring campaign effectiveness including multi-touch attribution.

• Lead email marketing analytics including performance measurement (open rates CTR conversion) segmentation effectiveness journey optimization and deliverability insights.

• Partner with campaign and lifecycle teams to optimize engagement strategies through A/B testing and data-backed recommendations.

Data Storytelling & Executive Communication

• Deliver high-quality executive-ready insights for leadership forums (e.g. townhalls QBRs).

• Elevate storytelling standards across the team by translating complex data into clear business narratives.

Cross-functional Collaboration & Influence

• Partner closely with Sales Product Digital Web Research and Marketing Operations to drive aligned GTM execution.

• Influence campaign strategy targeting and segmentation through actionable insights.

• Act as a bridge between data marketing strategy and commercial outcomes.

Team Capability Building

• Provide mentorship and guidance to junior analysts/specialists supporting their development.

• Promote best practices in analytics measurement and data governance across the team.

• Lead by example in fostering a proactive insight-led culture and actively drive knowledge-sharing initiatives across the marketing organization.

Data Tools & Innovation

• Drive adoption and optimization of analytics tools and martech stack (e.g. Salesforce Dreamdata GA4 BI tools such as PowerBI).

• Leverage AI and automation to scale insights generation and improve efficiency.

• Ensure data quality governance and standardization (UTMs campaign tracking funnel definitions).

Operational Excellence

• Prioritize and manage multiple projects effectively ensuring alignment with business priorities.

• Lead and contribute to cross-vertical initiatives such as segmentation attribution models and measurement frameworks.

About you

Experience & Expertise

• Significant experience in Marketing Analytics within a B2B environment with a proven track record of driving business impact.

• Strong understanding of end-to-end marketing funnels GTM strategies and revenue attribution.

Technical & Analytical Skills

• Advanced experience with CRM and MarTech tools such as Salesforce Pardot Google Analytics 4 Dreamdata or similar for attribution and ABM tools like 6sense.

• Strong expertise in email analytics including campaign performance measurement lifecycle journeys segmentation and optimization.

• Proficiency in data visualization tools such as Microsoft Power BI Tableau or similar.

Leadership & Influence

• Demonstrated ability to lead initiatives and influence stakeholders across multiple functions.

• Experience mentoring or guiding team members with a focus on capability building and knowledge sharing.

Business & Strategic Thinking

• Ability to connect data insights to commercial outcomes influencing strategy and execution.

• Strong problem-solving mindset with the ability to structure ambiguous business problems.

Communication & Storytelling

• Exceptional data storytelling and presentation skills with experience engaging senior stakeholders.

• Ability to tailor communication for varying levels of data maturity across the organization.

Ways of Working

• Highly proactive with a strong sense of ownership and accountability.

• Comfortable working in a fast-paced environment with shifting priorities.

• Naturally curious with a passion for continuous learning and innovation.

Education

• Degree in Marketing Business Analytics Economics or a related field preferred.

• Experience in the Energy sector would be preferred.

Expectations

While we are a hybrid working company remote working arrangements will not be considered for this role.

Due to the global nature of the team a degree of flexible working will be required to accommodate different time zones.

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Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at

If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.