Sr. GTM Specialist, Sales Workflows GTM

The Workflows Go-To-Market (WGTM) team partners with Ads Sales leadership and Tech/Science organizations to drive seller efficiency through intuitive workflow design and through scaled adoption of AI-powered Sales tools. The team focuses on Sales workflow expertise positioning of AI capabilities in the workflows scaled enablement mechanisms and comprehensive feedback collection to increase seller productivity and revenue impact across global Ads Sales organizations.

We are seeking a Sr. GTM Specialist to drive adoption of tools and AI capabilities within seller workflows across global Ads Sales teams. This role owns end-to-end workflow optimization from mapping seller processes and identifying efficiency opportunities to building compelling positioning executing scaled enablement programs and synthesizing feedback into actionable product requirements. The ideal candidate combines deep Sales domain expertise with data-driven project management capabilities. Youll partner with Sales leadership Tech and Science organizations to increase seller productivity through AI-powered workflows directly impacting how 3000 global sellers work daily with measurable revenue and productivity impact.

This role rewards entrepreneurial thinking flexibility detail-orientation focused prioritization enthusiasm and comfort working across continents and time zones.


Key job responsibilities
1. Map and optimize end-to-end seller workflows: Analyze seller workflows to identify efficiency opportunities recommend AI capabilities and inform Tech and Science teams requirements.
2. Build cohesive messaging: Create unified positioning for tools and AI capabilities within complete seller workflows translating technical capabilities into clear productivity and revenue benefits that resonate with global Ads sales teams.
3. Design and execute scaled enablement programs: Lead quarterly launch events consolidating tool releases for 3000 sellers develop self-service training content and implement automated strategies using telemetry data to drive adoption among low-usage cohorts.
4. Collect and synthesize multi-channel feedback: Aggregate seller inputs through hackathons Walk the Store events Sales leader feedback and data-driven feedback from adoption translating insights into prioritized Tech/Product requirements.
5. Partner with Sales leadership and cross-functional teams to lead change management: Collaborate with Sales leaders globally to align adoption goals and manage relationships. Drive adoption of new AI-powered workflows to transform the ways sellers sell.

- Bachelors degree
- 10 years of Go-To-Market Business Development Sales or Consulting experience
- Experience with written and verbal communication and presentation
- Experience working with and influencing senior level stakeholders
- Strong analytical skills with demonstrated ability to interpret data and form actionable enablement strategies or feedback themes for Tech and Science teams

- MBA
- Knowledge of general AI tools
- Experience using Salesforce
- Experience creating and implementing large-scale programs
- Experience in building and driving adoption of new tools
- Experience identifying and improving business processes

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 162700.00 - 220200.00 USD annually
USA VA Arlington - 147900.00 - 200100.00 USD annually
USA WA SEATTLE - 147900.00 - 200100.00 USD annually