Consumer Insights Manager

Consumer Insights Manager - Hybrid (New York)

Job Overview:

Marquee Brands is seeking a Consumer Insights Manager to lead consumer research and analytics across our brand portfolio.

This role is ideal for someone with strong research and analytical capabilities who thrives in a fast-paced collaborative environment. The position will work closely with brand leaders and senior executives to generate insights that deepen our understanding of consumers identify market opportunities and inform brand growth strategies across Marquees portfolio.

Marquee Brands

Marquee Brands owns and manages a portfolio of global brands across consumer products and channels across Home & Culinary Luxury Fashion and Sports & Active. Marquees team of professionals is focused on a commitment to drive organic growth through natural brand extensions impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product expanded retail distribution and international growth all while continuing to be true to their founding message and origin.

Key Responsibilities

Consumer Research

• Support the design and execution of both quantitative and qualitative research studies
• Lead survey development data analysis and reporting for consumer research initiatives.
• Analyze consumer attitudes brand perception and purchasing behaviors to uncover actionable insights
• Synthesize research findings into clearcompelling presentations for internal stakeholders
• Gain exposure to a broad range of consumer brands and product categories helping shape brand strategy across multiple business lines

Insights and Analysis

• Develop consumer profiles and category insights to support portfolio brand growth
• Monitor cultural and consumer trends relevant to Marquees brands and identify emerging opportunities
• Opportunity to shape insights that influence business development marketing strategies and overall brand growth

Brand and Market Analysis

• Conduct competitive analysis and category research to assess market dynamics and identify whitespace opportunities
• Support brand strategy projects by integrating consumer market and competitive insights
• Help identify opportunities for new products partnerships and licensing deals across the portfolio
• Evaluate brand performance and market positioning to inform strategic decisionmaking
• Work with senior leadership on brand strategy initiatives and insight-driven recommendations

Research Operations

• Collaborate with external research vendors and data providers to support study execution and manage deliverables
• Manage survey fielding timeliness and research logistics to ensure smooth project operations
• Organize insights and research outputs into internal knowledge resources
• Help streamline research processes and identify opportunities to improve efficiency and data quality

Qualifications:

• 3-5 years of experience in consumer insights market research strategy or analytics
• Experience working with survey data or consumer research
• Strong analytical problem-solving skills
• Ability to translate data into clear insights and recommendations
• Strong Excel and PowerPoint skills
• Excellent communication and presentation abilities
• Agency experience (consumer insights or market research)
• Experience with survey tools such as Qualtrics Forsta or SurveyMonkey
• Experience with design tools such as Canva for insights storytelling
• Exposure to consumer brands retail or fashion/home categories

Marquee Brands Benefits and Perks

• Youll enjoy coming to work because we have a refreshing company culture that is open entrepreneurial and fun
• Competitive salary and bonus structure
• 401k match
• Healthcare Benefits including dental and vision
• Flexible spending account (FSA) or health savings account (HSA)
• Short-term and long-term disability
• Parental leave
• Life insurance
• Pet insurance
• Paid vacation
• Action days two (2) fully paid Marquee in Action days each calendar year to dedicate your time to a charity or cause of your choice
• 11 Paid Holidays: In addition to paid vacation.

Salary:

$100000 - $130000 target bonus

This job description may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at any time at the sole discretion of the Employer.

Were an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

Required Experience:

Manager