Marketing Manager
Waltham, MA - USA
Job Summary
About Us
Would you like to be part of a fast-growing team that believes no one should have to succumb to viral-mediated cancers Naveris a commercial stage precision oncology diagnostics company with facilities in Boston MA and Durham NC is looking for a Marketing Manager to help us advance our mission of developing and delivering novel diagnostics that transform cancer detection and improve patient outcomes. Our flagship test NavDx is a breakthrough blood-based DNA test for HPV cancers clinically proven and already trusted by thousands of physicians and institutions across the U.S.
Opportunity
The Marketing Manager will lead integrated patient and healthcare provider (HCP) marketing initiatives to drive awareness adoption and engagement with the NavDx blood test.
This role will be responsible for developing and executing HCP specific strategies that educate build awareness and drive demand while also supporting patient awareness and engagement throughout the care journey. The ideal candidate is a strong cross-functional collaborator who can translate strategy into execution by partnering closely with internal stakeholders across sales marketing medical education reimbursement marketing access and support.
Job Responsibilities
Integrated Marketing Strategy
- Define and execute a comprehensive marketing strategy that supports both HCP adoption and patient engagement for the NavDx test.
- Identify opportunities to improve awareness and utilization across the full patient journey from diagnosis through surveillance
HCP Marketing
- Develop and execute multi-channel campaigns targeting healthcare providers including oncologists surgeons and care teams.
- Partner with the Medical Education Manager to align marketing initiatives with clinical education priorities.
- Translate clinical insights and data into clear compelling marketing strategies and campaign direction.
Patient Engagement
- Partner with the Patient Engagement Manager to support development and execution of patient engagement programs.
- Identify opportunities to improve patient awareness understanding and adherence to surveillance testing.
Campaign Development
- Lead execution of integrated campaigns across digital email social events and field channels.
- Coordinate cross-functional inputs to ensure campaigns are delivered effectively and on time.
- Partner with internal stakeholders to amplify educational and awareness initiatives across channels.
- Support Naveris presence at medical congresses patient events and community programs.
Analytics and Performance Tracking
- Measure and analyze performance of campaigns across both patient and HCP audiences.
- Use insights to optimize programs and improve engagement and adoption.
Requirements
- 5 years experience in healthcare diagnostics biotech or pharmaceutical marketing.
- Experience developing both HCP and patient-facing marketing programs.
- Demonstrated ability to collaborate cross-functionally particularly with content medical and patient-focused teams.
- Strong understanding of clinical marketing and patient engagement strategies.
- Excellent project management and communication skills.
- Experience in oncology diagnostics or precision medicine preferred.
- Event logistics/management skills preferred.
- Strong analytics capabilities.
Compliance Responsibilities
Health Insurance Portability and Accountability Act (HIPAA) is a federal law that describes the national standards to protect sensitive patient health information from being disclosed without the patients consent or knowledge. All roles at Naveris require compliance with legal and regulatory requirements of HIPAA and acceptance and adherence to all policies and standards at Naveris. Personnel acknowledges they are personally responsible for reporting any suspected violations or abuse and are required to complete HIPAA training when joining the company.
Why Naveris
In addition to our great team and advanced medical technology we offer our employees competitive compensation work/life balance remote work opportunities and more!
Naveris is an Equal Opportunity Employer
Naveris is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We dont just accept differences - we celebrate and support them. We do not discriminate in employment on the basis of race color religion sex (including pregnancy and gender identity) national origin political affiliation sexual orientation marital status disability genetic information age membership in an employee organization retaliation parental status military service or other non-merit factor.
Salary Range : $80000-$150000
Required Experience:
Manager
About Company
Naveris develops highly sensitive blood tests that identify viral cancers significantly earlier than scans or traditional biopsies.