Sr Content & Experience Strategist

We are seeking a Senior Content & Experience Specialist who can craft intuitive human-centered experiences across web in-app community and social touchpoints. This role blends storytelling UX writing content strategy customer education AI-assisted content and data-driven decision-making to make products like Photoshop and Lightroom easier to understand more engaging to use and inspiring to explore.

The ideal candidate is a strategic leader who can independently drive high-impact leadership-driven initiatives end-to-end with minimal managerial oversight while balancing multiple roles including strategist content creator editor analyst and project manager.

• Define deliver and lead content strategies that improve customer self-service and product enablement across:
  • Web
  • In-app experiences
  • Community platforms
  • Social channels
  • Knowledge/support ecosystems
• Develop content plans aligned with product goals customer outcomes and broader business initiatives.
• Support cross-organizational and cross-domain content and experience programs.

• Write intuitive UI/UX copy that enhances product usability user flows and customer understanding.
• Create clear engaging AI assistant dialogues that guide users through product features and workflows.
• Ensure all content aligns with Writing Principles and Style Guide.
• Deliver highly accurate quality-controlled Agentic content with stakeholder reviews and real-user validation.

• Analyze customer behavior support trends product usage and quality metrics.
• Collaborate with data insights teams to identify:
  • User pain points
  • Troubleshooting needs
  • Knowledge gaps
  • Search behavior
  • Content opportunities
• Use analytics to refine content strategies and improve usability discoverability ARR and product adoption.

• Partner with:
  • Product teams
  • Marketing
  • Engineering
  • Customer support
  • Community teams
  • Data insights teams
• Drive projects campaigns and initiatives that increase self-service adoption and product engagement.
• Manage dependencies and execute effectively under narrow release timelines.

• Design and maintain logical scalable information architectures.
• Focus on:
  • Usability
  • Searchability
  • Discoverability
  • SEO / GEO / AEO best practices

• Lead strategic projects independently with minimal supervision.
• Own end-to-end initiative execution.
• Mentor train and guide junior team members.
• Contribute meaningfully to roadmap decisions and strategic planning.

• UX Writing
• Content Strategy
• Storytelling
• Technical Writing
• Customer Education
• Editing & Quality Assurance
• AI Dialogue Writing

• Customer Data Analysis
• Web Metrics
• Search Technologies
• SEO / GEO / AEO
• Performance Metrics
• Outcome-based Content Strategy

• CMS (Content Management Systems)
• Text Visual & Video Content Development Tools
• Adobe Creative Tools (preferred)
• Competitive Design Platforms (preferred)
• GenAI Tools for content acceleration

• Strategic Planning
• Cross-functional Collaboration
• Program Management
• Stakeholder Management
• Independent Execution
• Team Mentorship

• Bachelors degree or higher in:
  • English
  • Communication
  • Journalism
  • Marketing
  • Related fields

• 7 years of experience preferably in:
  • Software companies
  • Customer-centric content
  • Product documentation
  • UX/content strategy
  • Cross-functional collaboration

• Experience with Adobe products (Photoshop Lightroom) or competitor tools
• Experience in customer-facing documentation
• Knowledge of AI/GenAI-assisted content creation
• Strong understanding of product-led growth
• Experience in content-led ARR and engagement initiatives