SU Head of Growth
Cape Town - South Africa
Job Summary
Role Description
This is a full-time remote role for a Head of Growth at a growing US based company. The individual will be responsible for growing revenue through building optimizing and analyzing search campaigns scaling paid customer acquisition. With a focus on maximizing return on investment.
Qualifications
- 2 years of hands-on experience in paid search and paid social marketing
- Experience with Sales Revenue Operations Hubspot and Marketing
- Expert in Google Ads and Facebook/Instagram Ads
- Deep understanding of a/b testing
- Experience with third-party SEM buying and marketing analytics tools (e.g. Marin SEMRush Google Analytics etc
- Excellent communicator in oral and written English
- Great team player and strong attention to detail
- Thrives in a fluid fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
- Curious independent rigorous and proactive
- Bachelor’s degree in business marketing or associated studies
Preferred Qualifications
- Sales Revenue Operations Reporting and Marketing experience
- Partnerships and Affiliate experience
- Digital / Performance marketing agency experience is not required but a BIG plus
- SA360 GA360 knowledge is a plus
Compensation
$2000 - $8000 per month paid in USD depending on experience
Responsibilities
- Drive paid search & social strategy and day-to-day operations (Google AdWords Bing Facebook Ads) with the goal of driving incremental revenues for our clients
- Build the project roadmap for the channel launch and monitor direct response paid search and paid social campaigns and assist with tracking and reporting
- Build target audiences in Google Ads and Facebook/Instagram Ads
- Initiate testing for display re-engagement and video advertising via Google Display Network and Youtube advertising
- Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
- Collaborate with other channel owners to ensure consistent messaging across all performance marketing mediums
- Strong problem-solving skills and ability to implement effective solutions.