Media Planning Executive

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Executive Connection Planning

Responsible for developingintegrated data-led media plansthat translate business objectives into clear channel strategies. Planner plays a critical role in balancingbrand and performance aligning multiple stakeholders and ensuring plans are grounded in insight feasibility and effectiveness.

Key Responsibilities

1. Media & Communication Planning

• Developfull-funnel media plansacross channels (Search Social Display Video OOH Retail Media)
• Translate business objectives intoclear channel roles budget splits and phasing
• Support planning for bothalways-on activity and key launch moments

1. Data-Led Strategy & Insights

• Use performance data audience insights and market signals to inform planning decisions
• Interpret dashboards and reports to identifywhats working whats not and why
• Support optimization and re-planning based on learnings and results

1. Key Account Nuances

• Plan acrossmultiple product categories and price tiers
• Balancebrand metrics and performance KPIs(awareness consideration ROAS CPA)
• Factor ine-commerce app and retail touchpointswithin the media plan
• Support planning aroundhigh-frequency launches promos and seasonal moments

1. Cross-Team Collaboration

• Work closely with platform performance analytics teams to ensure plans are executable
• Align planning outputs with operational realities (budget timelines platform constraints)
• Support planning manager/ Group heads in client presentations and discussions

1. Client & Stakeholder Support

• Prepare planning decks rationale and responses to client briefs
• Confidently explain planning logic channel roles and investment decisions
• Support ongoing plan reviews and performance discussions

Key Capabilities & Skills

• Strong understanding ofmedia planning fundamentals
• Comfortable working withdata reports and performance metrics
• Ability to connectbusiness objectives media strategy channel execution
• Structured thinking with attention to detail
• Adaptable and able to manage multiple priorities in fast-paced environments

Basic Requirements

• 1-3 years of experience inmedia planning strategy or integrated planning
• Experience planning acrossdigital channels(Search Social Display Video)
• Exposure tolarge or complex advertiser accountspreferred
• Strong PowerPoint and Excel / Google Sheets skills
• Bachelors degree required

About WPP Media

WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.

At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
• Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
• Were Extraordinary: in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.

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