Media Planning Executive

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Overview of job

Media Planning Executives are responsible for analyzing data thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis media planning managers devise propose or recommend strategies for using certain media effectively to attract and retain customers increase brand recognition and maintain customer satisfaction and loyalty.

Some of the things wed like you to do:

• Audience research in syndicated and 1st party data sources
• Creative spec management
• Support in the creation of tactical plan presentation and the actual media plan
• Oversee the successful launch of campaigns using the Launch Tracker
• QA of media plan setup conducted by various Activation team members
• Collate/Draft commentary on media performance and conduct first review on quality
• Adherence to team quality standards for reporting template and delivery
• Keep consistent track of campaign performance and target (monthly) across all channels flagging needs for intervention
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations

A bit about yourself:

• At least 1 year experience in digital media advertising marketing
• Working knowledge and effective vocabulary across search social display video and/or programmatic media buying
• Experience with Media Research Tools (Comscore GWI TGI YouGov Keyword Planner)
• Expertise with Google Suite Slides Sheets Docs and Looker Studio
• Strong organizational skills with a keen ability to prioritize and multitask
• Proven problem-solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment
• Detail-oriented and responsive deadline-driven with strong reasoning skills
• Proficient in handling and analysing large datasets with the ability to create effective visualisations tailored to address specific analytical questions

What you will need:

• Be a team player
• Strong communication skills capable of collaborating effectively within a large dynamic team
• Be enthusiastic and proactive in getting involved
• A curious mind
• Strong attention to detail
• Ability to work to deadlines
• Able to multi-task and handle multiple projects at one time
• Good organisation skills
• Good knowledge of PowerPoint and Excel
• Show interest & understanding of the media industry

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