Global Marketing & Brand Communications Director – Philips OneBlade

Job Title

Job Description

As the Global Marketing & Brand Communications Director for Philips OneBlade you will define how one of the most disruptive grooming brands shows up in culture commerce and conversations worldwide.

OneBlade is not a traditional grooming brandit sits at the intersection of tech design self-expression and modern identity. Loved by Gen Z and millennial consumers across the globe it is one of the fastest-growing franchises in personal grooming with strong momentum across the US Europe Latin America India and beyond.

In this role you will shape a globally iconic brand platform lead breakthrough creative work and build a connected digital-first brand ecosystem that wins in todays attention economyacross social creators retail and emerging AI-driven touchpoints.

You bring the strategic sharpness and creative ambition to make OneBlade not just a productbut a cultural brand people choose talk about and advocate for.

Your Role

Brand Platform & Cultural Positioning

• Own and evolve the global OneBlade brand positioning rooted in real grooming behaviors self-expression and evolving identity norms.

• Build a distinctive future-facing brand platform that connects functional superiority (hybrid shave/trim/edge technology) with emotional relevance and cultural meaning.

• Define a bold and recognizable creative territory and tone of voice that cuts through in a crowded fast-moving digital landscape.

• Ensure OneBlade consistently shows up as a progressive inclusive and culturally fluent brand across markets.

Strategy & Integrated Communications

• Lead the 1824-month global communication strategy connecting innovation pipelines portfolio priorities and consumer insight.

• Translate strategy into clear storytelling frameworks messaging architecture and full-funnel content ecosystems.

• Identify cultural shifts emerging behaviors and platform dynamics to keep OneBlade ahead of the curve.

• Turn business priorities into a high-impact integrated MarCom roadmap that balances brand building with performance.

Global Campaigns & Content Ecosystems

• Lead the development of world-class culturally relevant campaigns across social creators digital retail and commerce.

• Champion digital-first creator-led and platform-native storytelling that resonates with younger audiences.

• Build scalable global toolkitsmaster assets modular content systems and playbooksthat empower local markets to win.

• Ensure consistent delivery of high-quality high-impact campaigns across all touchpoints.

Cross-Functional & Global Collaboration

• Partner closely with Category Product Design Insights Media CRM and regional teams to deliver a seamless global-to-local brand experience.

• Translate product innovation into simple compelling and emotionally engaging stories.

• Enable markets with strong guidance toolkits and best practices while allowing room for local cultural relevance.

• Drive continuous optimization of the end-to-end consumer journey across channels and touchpoints.

Brand Excellence & Governance

• Safeguard and elevate the OneBlade brand identity globally ensuring consistency with room for creative expression.

• Push for excellence across all contentsocial e-commerce CRM and retailensuring the brand feels premium modern and relevant everywhere.

• Lead agency partnerships and creative ecosystems setting a high bar for ideas craft and execution.

• Act as a thought partner to senior stakeholders bringing fresh perspectives and bold ideas.

Leadership & Talent

• Build and lead a high-performing global MarCom team fostering creativity accountability and continuous growth.

• Develop future-ready capabilities in digital storytelling creator marketing and content systems.

• Create an environment where teams are inspired to do their best and most ambitious work.

Youre the right fit if

You bring 12 years (Masters) or 15 years (Bachelors) of experience in global marketing communications ideally within consumer lifestyle beauty or tech-driven brands.

You have a proven track record of:

• Building iconic brand platforms with cultural relevance

• Leading integrated digital-first campaigns across social creators and commerce

• Turning insights into powerful distinctive brand narratives

• Driving both brand equity and business impact

• You combine strategic thinking with creative instinctand know how to turn ideas into execution at scale.

You understand how brands grow today:

• Through content communities and culture

• Not just campaigns

Leadership & Collaboration

You are an experienced leader who can:

• Inspire and align cross-functional teams globally

• Influence senior stakeholders in a complex matrix organization

• Balance long-term brand building with short-term performance

• You bring clarity energy and ambitionand raise the bar for everyone around you.

Preferred

• Experience in grooming beauty lifestyle or consumer tech

• Strong understanding of Gen Z / younger audiences

• Expertise in creator ecosystems social platforms and digital content models

• Experience building brands in high-growth competitive categories

How We Work

We believe we are better together. This role is based in Amsterdam with in-office collaboration at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.