Digital Manager Global Computed Tomography (CT)

Job Title

Job Description

As a Digital Marketing Manager for CT you play a key role in planning executing and optimizing digital campaigns across paid owned and partner channels. This role bridges strategy and execution ensuring that digital initiatives are activated efficiently meet performance targets and align with broader marketing and business objectives. The ideal candidate is data-driven execution-focused and experienced in managing multi-channel digital activations from launch through optimization and reporting.

Your role:

• Lead the end-to-end activation of digital campaigns across channels such as paid search paid social display video programmatic and owned platforms

• Translate marketing and media strategies into actionable digital activation plans

• Manage campaign calendars budgets and timelines to ensure on-time delivery

• Monitor campaign performance and optimize against KPIs and business objectives

• Conduct A/B testing on creative messaging formats and targeting

• Identify performance insights and implement continuous improvements

• Analyze performance data and provide clear actionable insights to stakeholders

• Develop and deliver regular performance reports and post-campaign analyses

• Act as the activation point of contact for internal and external stakeholders

• Ensure adherence to brand legal and data privacy standards

• Improve activation processes documentation and workflows for efficiency and scalability

Youre the right fit if:

• You work with a high level of autonomy with the ability to translate strategic direction into consistent high-quality digital engagement across channels and markets.

• You bring 5 years experience in digital marketing preferably in healthcare working with media agencies or in-house activation teams.

• You are comfortable working with cross-functional stakeholders in an international environment.

• You combine creative thinking with strong execution planning and optimization skills.

• You are familiar with analytics tools such as Google Analytics Adobe Analytics or similar

• You have attention for detail and operational excellence with a problem-solving mindset and a bias toward action

How we work together

We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

About Philips
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If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.