Director of Product Management, Engagement & Monetization

The Opportunity

Adobe Express is one of Adobes fastest-growing products serving tens of millions of users across web and mobile. We are looking for a Director of Product Management Engagement & Monetization to own how Express users get value keep coming back and ultimately become paying customers.

This role sits at the intersection of engagement retention and revenue. You will define and lead the product strategy for Expresss full growth loop: from the moments that bring users back daily to the engagement patterns that deepen habit to the conversion and monetization systems that turn that engagement into subscription revenue. You will also own how Express generates revenue through its integrations with Acrobat Firefly and Creative Cloud making Express a durable growth engine across Adobes ecosystem.

This is a Director-level role. You will lead a team of Senior and Principal PMs and report into the Express Growth & Data Science leader with direct visibility to Adobes executive team.

What Youll Do

Own the Express engagement and retention strategy. Define how users build habits with Express what brings them back what makes the product indispensable across use cases and how to design the engagement loops that increase frequency and depth of use. Own retention metrics for the Express free and paid base including weekly and monthly active usage session depth and feature adoption. Work with design engineering and data science to build and test experiences that shorten time to value and keep users in the product.

Build and scale growth loops. Identify and invest in the loops that compound: sharing and collaboration as distribution template and asset libraries as retention anchors AI-powered features as engagement drivers. Partner with the growth marketing and lifecycle teams to align in-product experiences with out-of-product signals. Define the experiment roadmap and own the systems that run measure and socialize test results across the organization.

Lead monetization strategy. Set the vision for how Express converts expands and retains paying users across direct funnels and through ecosystem integrations with Acrobat Creative Cloud and Firefly. Own GNARR and M1RR targets in partnership with Finance and executive leadership. Define the packaging paywall and offer strategy including AI credit systems usage metering and personalized upgrade moments.

Drive ecosystem revenue. Expand the revenue contribution from Acrobat Creative Cloud and Firefly integrations through shared entitlement frameworks upsell surfaces and cross-product conversion flows. Build the experimentation and measurement infrastructure that ties ecosystem engagement to subscription outcomes.

Lead the team. Hire develop and retain a team of Senior and Principal PMs. Set the performance bar define operating principles and create the conditions where great people do their best work. Represent Premium Enablement in enterprise-wide planning and leadership forums.

What Youll Need to Succeed

• 10 years of product management experience in SaaS subscription or PLG-driven environments with at least 5 years in a leadership role

• Demonstrated track record owning retention engagement and monetization outcomes not just strategy but shipped product

• Experience leading Senior and Principal PM teams

• Deep familiarity with engagement loops lifecycle optimization and free-to-paid conversion mechanics

• Hands-on experience running experimentation programs: hypothesis development test design statistical analysis and learning socialization

• Strong executive presence and ability to influence VP stakeholders across product finance and go-to-market

• Experience monetizing AI-powered features or credit-based systems is a strong differentiator

• Comfort with ambiguity and the ability to make sound tradeoffs at ecosystem scale

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

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At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

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Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.