VP, Head of Paid Media

*This role requires a hybrid schedule in our Charlotte NC Seattle WA or Denver CO offices; TuesdayThursday in-officeMondayand Fridayremote.*

Overview

LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S. operating at the intersection of consumer finance data and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic multi-vertical marketplaceand performance marketing is the engine that powers that ecosystem.

We deploy a 9-figure annual marketing budget across digital channels not as a fixed spend but as a real-time capital allocation systemcontinuously optimizing across channels products and audiences to drive efficient high-quality lead generation and long-term marketplace value.

We are seeking a Head of Paid Mediato lead this engineowning strategy and execution across SEM Paid Social Programmatic and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale high-velocity and highly competitive environments.

What YoullOwn

• Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
• Responsible for scaling lead generation across multiple verticals balancing volume quality and downstream conversion
• Ownership of building a portfolio-based approach to channel investment dynamically shifting capital across channels to arrive at the optimal outcome
• Drive growth by expanding and optimizing key performance marketing channels including:
  • SEM (core growth driver)
  • Paid Social
  • Programmatic / Display
  • Affiliate / Partner / Aggregator channels
• Experience driving a high-velocity testing culture
• Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
• Build and lead a high-performing in-house performance marketing team with no reliance on external agencies.

What Were Looking For

• 15 years in performance marketing with a strong lead generation focus
• Experience managing large-scale paid media budgets
• Deep expertise across multiple channels:
  • SEM
  • Paid Social
  • Programmatic
  • Affiliate / Partner ecosystems
• Proven ability to drive profitable growth at scale
• Strong analytical mindset with ability to make rapid data-driven decisions
• Experience operating in:
  • Marketplace businesses
  • Financial services / high-consideration categories (strong plus)
• Hands-on operator with experience running campaigns not just managing teams or agencies
• Track record of building and developing high-performing teams

COMPENSATION:The base pay range for this position is $00 however base pay offered may vary depending on internal factors job-related knowledgelocationand candidate experience.

INCENTIVE COMPENSATION

Eligible for annual performance bonus

BENEFITS

Medical dental and vision insurance and 401(k) matching

OUR CULTURE

Werea collaborative entrepreneurial team that values curiosity creativity and getting things done together. Our teammates are some of the brightest most driven peopleyoullmeet and we celebrate innovation inclusion and ownership. At LendingTreeyoullfind an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another with the flexibility and trust that help you thrive both personally and professionally.

Wereproud to offer generous benefits wellness programs and time-off policies designed to help you recharge stay healthy and bring your best self to work every day. And yes we still have fun doing it (our GSD Get Stuff Done award is a fan favorite!)

Come grow with us make an impact and be part of a company thattruly caresabout its people and its community.

LendingTree is an equal opportunity employer.We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race color religion (or creed) gender gender expression age national origin disability marital status sexual orientation or military status.

CCPA Disclosure