Director of Membership

Title: Director of Membership

State Role Title:PR & Mktg Mgr II

Hiring Range: $95000 - $105000 annually

Pay Band: 5

Agency: Virginia Museum of Fine Arts

Location:MAIN MUSEUM

Agency Website:

Recruitment Type: General Public - G

Job Duties

The Virginia Museum of Fine Arts seeks a creative experienced and enthusiastic professional to serve as Director of Membership. Reporting to the Chief Development Officer and Deputy Director for Advancement the Director of Membership leads the strategy and comprehensive implementation of the museums state level membership programan essential component of the Campaign for VMFA.

Aligned with VMFAs newly adopted strategic plan this role is instrumental in expanding the museums membership base and ensuring sustained growth. Key responsibilities include the following along with other duties as assigned:

Strategic Membership Leadership:

Establish and annually revise a comprehensive strategic plan for the museums membership program including timelines benchmarks financial targets and goals by member level.

Review and recommend revisions to program structure including pricing benefit tiers and premiums.

Work alongside leadership across VMFA to build collaborative strategies that support the museums strategic plan while expanding the membership base and improving service to members.

Serve as the public spokesperson for the general membership program across all communication channels.

Mentor coach and develop Membership Coordinators ensuring effective implementation of objectives and growth of staff competencies.

Provide performance evaluations guidance and consistent communication that promotes a positive inclusive work culture.

Membership Operations & Customer Experience:

Direct daily operations and ensure high-quality member service and benefit fulfillment.

Implement an effective ongoing renewal process; regularly review outcomes and assess the effectiveness of various mediadigital mail phone in-person to ensure the strongest results in a growth-oriented program.

Maintain CRM data integrity and ensure timely accurate reporting and processing.

Marketing Engagement & Acquisition:

Implement an aggressive membership acquisition strategy leveraging onsite sales direct mail telemarketing email marketing digital ads and other tactics.

Lead membership-focused engagement efforts events and communication strategies.

Collaborate with Marketing Education Visitor Experience Advancement and Statewide Outreach to integrate membership into broader museum initiatives.

Financial & Data Management:

Manage the membership budget and ensure accurate forecasting benchmarking and financial analysis.

Analyze trends campaign results renewal patterns and revenue outcomes.

Prepare dashboards reports and forecasting tools to support decision-making.

Minimum Qualifications

Demonstrated record of progressively responsible and successful leadership preferably within an art museum or cultural institution membership program.

Proven experience supervising training and coaching staff to support departmental effectiveness professional growth and a positive work culture.

Strong personal initiative positivity and a resultsoriented approach with the ability to lead membership strategies that meet or exceed established goals.

Ability to collaborate proactively and constructively with colleagues across Advancement senior leadership board members and crossdepartmental partners to advance institutional objectives.
Proficiency with Raisers Edge or a comparable CRM/database with demonstrated skill in maintaining data integrity and generating accurate reports.

Persuasive and effective oral and written communication skills including the ability to represent membership initiatives publicly and build strong relationships with diverse audiences.
Strong analytical skills including the ability to interpret data assess trends and apply insights to strengthen membership acquisition retention and engagement strategies.

Willingness to work nights and weekends and occasional travel as required to support membership activities and museum programming.

Selected candidates must pass a criminal history background check.

Additional Considerations

None

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to Your Application in your account to check the status of your application for this position.

Please provide three (3) references. Provide full name phone number and email address. References may be entered into the reference section of the application; or they may be included with the resume or cover letter. Professional references are preferred. Other reference types will also receive consideration. References should be able to attest to your knowledge skills and abilities especially qualifications relevant to the position for which you are applying.

For the status of your application and this position please refer to your account. We do not provide application status updates via email or telephone.

Emailed applications resumes or cover letters will not be accepted. For the most up-to-date status of your application please refer to your account.

Selected candidates must pass a criminal history background check.

The Virginia Museum of Fine Arts is an Equal Opportunity Employer and a Virginia Values Veterans (V3) certified organization.

E-Verify Notice: Virginia Museum of Fine Arts uses the E-Verify system to confirm identity and work authorization. After accepting employment new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States.

Contact Information

Name: HR Services

Phone: For the most up-to-date status of your application please refer to your account. We do not provide application status updates via phone.

Email: for recruitment related questions.

In support of the Commonwealths commitment to inclusion we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS) or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation if applicable to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at .

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1 2022- February 29 2024 can still use that COD as applicable documentation for the Alternative Hiring Process.