Manager, GTM Solutions, DCipher

Job Title

Job Description

About The Position Major Goals and Objectives and Location Requirements:

We are seeking a highly motivated Manager GTM Solutions D/Cipher to support the development and execution of go-to-market strategies across our D/Cipher advertising portfolio. This role sits at the intersection of product sales and marketing helping translate complex ad tech solutions into clear compelling narratives that drive adoption revenue and customer understanding. The ideal candidate brings a strong foundation in product marketing digital media strategy analytics and cross-functional collaboration with a passion for storytelling and digital media innovation.

This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

About The Positions Contributions: Weight % Accountabilities Actions and Expected Measurable Results:

30% Sales Enablement & Collateral Development: Create impactful sales materials (one-sheets decks tentpole activations case studies) that simplify complex concepts and empower sales teams to effectively communicate value to clients.

30% Go To Market Execution: Support the launch and ongoing marketing of advertising products including self-service platforms and audience-based solutions driving adoption and revenue growth. Develop clear differentiated positioning for ad tech solutions using competitive research market insights and customer feedback. Contribute to integrated marketing efforts including website content social content email campaigns video and SEO to support product visibility and growth.

20% Cross-Functional Collaboration: Partner with product sales marketing and creative teams to ensure alignment and consistency across messaging branding and campaign execution.

20% Performance Analysis & Strategy: Analyze campaign performance post-campaign recaps and marketing analytics to measure effectiveness and inform case studies and future strategies.

About The Team The Team and/or Brand:

D/Cipher is People Inc.s in-house media platform and activation team fueled by the rich user engagement data of People Inc. the nations largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content.

The Roles Minimum Qualifications and Job Requirements:

Education:

• Bachelor degree preferred or equivalent work experience.

Experience:

• 25 years of experience in product marketing ad sales marketing or digital media

Specific Knowledge Skills Certifications and Abilities:

• Experience supporting go-to-market efforts for advertising or ad tech products

• Strong understanding of digital advertising including programmatic and audience-based solutions

• Proven ability to translate complex concepts into clear engaging messaging

• Experience working cross-functionally with product sales and marketing teams

• Analytical mindset with experience using data to inform decisions and measure success

• Excellent communication organization and storytelling skills

• Exposure to self-service advertising platforms or SMB-focused solutions

• Familiarity with tools such as Google Analytics CRM systems or marketing automation platforms

• Experience supporting multi-channel campaigns (web email video SEO)

Approximate Travel Requirement: <10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives.In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.