Conversion Rate Optimization Specialist
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.
About the Role:
The ConversionRate Optimization Specialist turns the WEO Managers strategy into measurable business growth. This roleis responsible fordriving higher conversion rates and increased revenue byexecuting experimentation and personalization initiatives within the Web Marketing coordinating with Design/UX ContentAnalyticsand Martech teams the Specialist ensures that every site change is proven to improve the customer journey and deliver clean actionable data.
Beyondjustlaunchingteststhis rolehelpsmaximizebusiness impactthrough targeted personalization. Byidentifyingwinning experiments configuring audience segments and personalization rules the Specialist ensures that we are showing the right content to the right people to reduce friction and increase experiments and personalization strategiesinto permanent site features thatdrive conversion and revenue for Wiley.
The successful candidate will be detail-oriented and data-driven with a passion for turning insights into action. They will ensure every experiment and personalization campaign is technically flawless and designed to maximize ROI. This is a hands-on role for someone who thrives on precision takes pride in clean data and wants to see their work directlyimpactconversion and revenue.
Key Responsibilities & Duties:
Experimentdelivery &quality:
- Launch A/B and multivariatetests using detailed hypothesis records.
- Use CSS/HTML to build front-end site changes.
- Run full QA to ensure tests work on all devices and browsers.
- Monitor live tests and flag performance dropsimmediately.
Targeted personalization:
- Set up personalization rules based onWEOManagersstrategy.
- Manage and update customer segments in the CDP.
- Verify that tailored content reaches the correct audience.
- Find and fix any targeting errors or gaps.
Performance monitoring and analysis:
- Analyze data for statistical significance and revenue lift.
- Update performancedashboards with latest conversion stats.
- Create technical documentationfor permanent site updates.
- Build test summaries for management reviews.
Technical &cross-teamcoordination:
- Work with Analytics to verify data layer health tracking accuracy and privacy/consent rules.
- Partner with Martech tomonitorplatform syncs and tool performance.
- Sync with SEO/AEO Specialist to protect search rankings during tests.
- Secure all assets from Design/UX and Content teams beforelaunch.
Documentation& backlog support:
- Keep theexperimentationbacklogorganized and prioritized.
- Log all plans hypotheses and results in standard formats.
- Build a searchable archive of all past test learnings.
Required Qualifications:
- Bachelors degree in Digital Marketing Computer Science Data Analytics or relatedfield.
- 3 years of professional experience working on website A/B testing or personalization.
- Proventrack recordof executing experiments that delivered measurable conversionimprovements.
- Experience collaborating with cross-functional teams (product design analytics engineering) to deliver testing and optimization initiatives
- Proficiencyin Adobe Analytics or GA4 to interpret test performance and personalizationimpact.
- Hands-on experience withtestingplatforms( VWO Adobe Target).
- Understanding ofstatistical significance sample sizes and confidence intervals todeterminevalid test results.
- Ability to document clear test hypotheses tied to expected business outcomes.
- Understanding of a testing platforms Visual Editor and code settings.
- Ability to use basic CSS/HTML to ensure test variations look clean and professional.
- A clear understanding of core digital metrics (Conversion Rate Bounce Rate LifetimeValueetc.) and the ability to verify that test data isrecordingcorrectly in the dashboard.
- Ability to stay organized and keep theexperimentationbacklog up to date.A disciplined approach to checking that tests work on alldevicesand browsers.
- Meticulous attention to detail particularly in QA and troubleshooting.
- Disciplined approach to documentation and knowledgemanagement.
- Comfortable with evolving best practices and shifting priorities.
- Fluent in English
We power infinite possibilities.
For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.
Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.
Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.
We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom Canada or USA. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.
When applying please attach your resume/CV to be considered.
Salary Range:
30200 GBP to 41267 GBP#LI-KW1Job Posting Title:
Conversion Rate Optimization SpecialistLocation:
London (Fitzroy Square) GBRRequired Experience:
IC
