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Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)
Job Location:
Monthly Salary:
Posted:
3 August 2026 (30+ days ago)
Posted:
Application Deadline:
31 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
SeniorMarTechSpecialist Marketing Analytics & Web Platforms (MarTech)
Are you passionate about transforming marketing data into actionable business insights
Do you enjoy driving digital innovation web platform excellence and data-driven decision-making across global marketing organizations
Join Our Team!
Our Brand Marketing & External Communications (BMEC) organization is committed to delivering exceptional customer experiences through data-driven marketing modern digital platforms and innovative technologies. We are looking for aSeniorMarTechSpecialist Marketing Analytics & Web Platformswho will play a pivotal role in shaping how marketing teams leverage analytics technology and web platforms to drive business growth customer engagement and marketing effectiveness.
Partnering with the Best
As aSeniorMarTechSpecialist Marketing Analytics & Web Platforms you will be responsible for transforming data generated across theMarTechecosystem into trusted actionable insights that support strategic business decisions. You will own and evolve the marketing measurement framework analytics architecture reporting ecosystem and web platform roadmap to ensure marketing performance is clearly measured understood and optimized.
In this highly collaborative global role you will work closely with Brand Marketing & External Communications (BMEC) Digital Technology (DT) and business stakeholders to build scalable analytics capabilities improve data governance drive web platform innovation and position marketing analytics as a strategic driver of growth customer value and return on investment.
As a SeniorMarTechSpecialist Marketing Analytics & Web Platforms you will be responsible for:
Building and Owning the Marketing Analytics Backbone
- Defining and owning the marketing measurement strategy and KPI framework aligned with BMEC objectives including demand generation pipeline growth account-based marketing (ABM) engagement web conversion and campaign ROI.
- Establishing a single source of truth through standardized marketing definitions metrics and reporting methodologies.
- Governing data taxonomy naming conventions and UTM standards to ensure data consistency and trust across theMarTechecosystem.
- Rationalizing and optimizing the analytics dashboard and reporting landscape across platforms such as Power BI Tableau GA4 Data Studio Marketo Measure Marketo Engage Salesforce and 6Sense.
- Architectingand ensuringCRM and associated data flows across theMarTechstack (Marketo 6Sense GA4 Google Ads LinkedIn Cvent events data etc.) are effectively managed integrated and optimized for full funnel reporting andbusinessinsight
- Building multi-touch attribution models and account-level ABM analytics including engagement scoring buying-group insights and pipeline influence reporting tailored to complex B2B sales cycles.
- Partnering with Digital Technology teams to align data warehouse business intelligence and analytics architecture for scalable and reliable performance measurement.
- Leading initiatives that improve data quality reporting accuracy and insight generation across marketing operations.
Training and Enablement
- Designing and delivering structured training and enablement programs that improve adoption of BI tools data literacy and self-service analytics capabilities.
- Conducting onboarding sessions and hands-on training for marketers business leaders and support teams.
- Developing playbooks user guides documentation and best practices that enable stakeholders to confidently access interpret and act upon data.
- Monitoring dashboard adoption usage trends and user engagement to continuously improve reporting effectiveness.
Leading Web Platform Technical Delivery
- Capturing BMEC business requirements translating them into technical requirements and guiding execution through Digital Technology agile delivery processes.
- Supporting the development and execution of the web platform technical roadmap in alignment with evolving marketing priorities.
- Managing Drupal CMS technical requirements and ensuring effective alignment between marketing objectives and platform capabilities.
- Acting as the functional owner forBynderDigital Asset Management (DAM) including roadmap development discovery initiatives governance license management and user adoption.
- Governing integrations between website platforms and the broaderMarTechecosystem including Salesforce Marketo 6SenseGoogle Ads LinkedIn Cventand other connected technologies.
- Ensuring web platform compliance with accessibility standards privacy regulations and digital governance requirements.
- Owning website analytics instrumentation including GA4 implementation tag management conversion tracking and performance measurement.
Driving AI Innovation and Continuous Improvement
- Identifying evaluating and piloting AI-driven opportunities across analytics reporting web operations andMarTechprocesses to improve efficiency and accelerate insights.
- Partnering with vendors and stakeholders to prioritize innovation initiatives and business use cases.
- Continuously improving analytics frameworks data standards documentation and operating models across theMarTechecosystem.
- Collaborating with Digital Technology and Information Security teams to ensure compliance with enterprise architecture security and data governance standards.
- Supporting business case development for optimization initiatives vendor evaluations platform enhancements and future technology investments.
- Driving best practices and continuous improvement initiatives that maximize marketing technology performance and business value.
Fuel Your Passion
To be successful in this role you will:
- Have 57 years of experience in Marketing Analytics Marketing Operations Digital Marketing Web Operations Marketing Automation or related disciplines.
- Demonstrate strong hands-on experience with marketing analytics and business intelligence platforms including GA4 Power BI Tableau Data Studio or similar tools.
- Have experience designing KPI frameworks measurement strategies attribution models and performance dashboards in complex B2B environments.
- Possess experience developing and managing web platform technical roadmaps CMS environments (preferably Drupal) andMarTechintegrations.
- Demonstrate a strong understanding of marketing data architecture data governance data quality management and reporting ecosystems.
- Have knowledge of CRM platforms marketing automation technologies ABM solutions and digital analytics tools.
- Possess excellent analytical visualization and storytelling skills with the ability to convert complex data into actionable business recommendations.
- Have experience driving user enablement training programs documentation development and self-service analytics adoption.
- Understand privacy accessibility and compliance requirements including GDPR WCAG and digital governance best practices.
- Demonstrate strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Be a proactive problem solver with a continuous improvement mindset and strong attention to detail.
- Possess outstanding communication influencing and stakeholder management skills.
- Be comfortable working across global cross-functional teams in a highly collaborative and fast-paced environment.
Work in a Way That Works for You
We recognize that everyone is different and that the way people work and deliver at their best varies. We are committed to providing flexibility and support to help our employees succeed while maintaining a healthy work-life balance.
Working With Us
Our people are at the heart of everything we do. We know we are stronger when our employees are developed engaged and empowered to bring their authentic selves to work. We invest in wellbeing leadership development continuous learning and career growth to help our teams thrive and deliver exceptional results.
Working for You
We value individuals who embrace innovation challenge the status quo and contribute to business success. Join us and you can expect:
- Contemporary work-life balance policies and wellbeing programs.
- Comprehensive private medical care options.
- Life insurance and disability coverage programs.
- Tailored financial and retirement programs.
- Ongoing learning and professional development opportunities.
- Employee assistance and wellbeing resources.
- Additional elected and voluntary benefits.
Work Authorization
This position requires current work authorization in the country of employment. The employer is unable to provide or continue work authorization sponsorship for this role.
Required Experience:
Senior IC
About Company
Baker Hughes (NYSE: BKR) is an energy technology company that provides solutions for energy and industrial customers worldwide. Built on a century of experience and with operations in over 120 countries, our innovative technologies and services are taking energy forward – making it sa ... View more
