Marketing Operations Manager

Marketing Automation & MarTech Ownership

• Own administer and optimize Marketo as the primary marketing automation platform (governance configuration user management)
  
  
• Establish and maintain standards for programs channels campaign types and naming conventions in Marketo and future HubSpot
  
  
• Own and optimize integrations between Marketo and Salesforce (SFDC) Google Ads paid social Zapier Glean and other downstream tools
  
  
• Ensure integrations are correctly configured monitored and optimized to improve SEM and paid media efficiency
  
  
• Own online/offline conversion tracking and enhanced conversions between Marketo/HubSpot Zapier and Google Ads (e.g. GCLID handling timestamp logic error troubleshooting time zone/format alignment)
  
  
• Design build and maintain automation workflows (webhooks Zaps smart campaigns qualification flows) to reduce manual work and improve data quality
  
  
• Manage and operationalize AI and productivity tools (Glean Profound Clay Actively) to support content creation enrichment list building and campaign execution

• Build iterate and maintain lead and account scoring models (fit and behavior) including industry and firmographic enrichment

Marketo HubSpot Migration Leadership

• Co-Manage end-to-end migration from Marketo to HubSpot including:

• • Audit of current Marketo architecture (programs fields scoring workflows integrations)
    
    
  • Data and field mapping between Marketo SFDC and HubSpot
    
    
  • Rebuilding and improving critical programs nurtures and automations in HubSpot
    
    
  • Aligning channel structure lifecycle stages and campaign hierarchy in HubSpot
    
    
  • Defining and executing QA/UAT plans and sign-off criteria with stakeholders
    
    

• Identify Hubspot Ai use cases that will simplify work and streamline workflows

• Create and maintain clear migration documentation timelines and status updates
  
  
• Proactively identify and mitigate risks to data integrity reporting continuity and campaign performance

Day-to-Day Campaign Email & Webinar Operations

• Ensure reliable scalable execution of always-on and campaign-based programs by:

• • Setting up SFDC campaigns campaign member statuses and hierarchies
    
    
  • Cloning and configuring Marketo/HubSpot programs (tokens smart lists flows channel/statuses)
    
    
  • Managing webinar operations end-to-end (Zoom / GoToWebinar registration flows attendance sync on-demand tracking)
    
    

• Own technical execution for forms landing pages and lead capture including ungated workflows and guides lead forms
  
  
• Maintain the email and campaign calendar minimizing collisions and coordinating dependencies

Stakeholder Management & Process

• Manage the MOPs intake and backlog in Jira and including triage prioritization and status communication
  
  
• Translate business requests from marketing stakeholders into clear technical requirements and proposed solutions
  
  
• Document and refine SOPs for recurring workflows (webinars campaign builds scoring changes data fixes migration runbooks)
  
  

• 57 years of experience in Marketing Operations / RevOps at a B2B SaaS company (or similar environment)
  
  
• Deep hands-on Marketo admin/owner experience (program design smart campaigns lifecycle scoring integrations)
  
  
• Demonstrated experience migrating from Marketo to HubSpot (or similar MAP migration) including field mapping program rebuilds and change management
• Strong working knowledge of:

• • SEM/Google Ads strategy and execution including account structure audience strategy and optimization levers
    
    
  • Deep integration between SEM platforms and Marketo/HubSpot including online/offline conversion tracking audience syncs GCLID handling and core measurement concepts
    
    
  • Salesforce (SFDC) campaign and lead management
    
    
  • Workflow tools such as Zapier (or similar iPaaS) for building and debugging automations
    
    
  • AI-powered tooling across Glean Profound and HubSpot AI for content generation enrichment and workflow automation

• Strong data mindset: comfortable with complex field mappings timestamps IDs and error logs; able to reason through edge cases and constraints
  
  
• Experience designing implementing and documenting repeatable processes (campaign templates webinar playbooks request/brief templates migration checklists)
  
  
• Excellent stakeholder communication skills: able to explain complex technical issues in simple terms and set clear expectations on timelines trade-offs and risks