Dev Rel (Docs & YouTube)

Youll be the person developers learn Firecrawl from through docs that actually help them build YouTube tutorials they watch start to finish and community presence that makes them feel like theyre building alongside us not just consuming our API. We have the product. We need the person who makes it impossible to not understand.

Salary Range: $150000$200000/year (Range shown is for U.S.-based employees in San Francisco CA. Compensation outside the U.S. is adjusted fairly based on your countrys cost of living. You can explore how we calculate this here: Range: Up to 0.1%

Location: San Francisco CA or Remote (Americas UTC-3 to UTC-10)

Job Type: Full-Time

Experience: 3 years in developer relations technical content or software engineering with a content track record

Visa: US Citizenship/Visa required for SF; open for Remote

About Firecrawl

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API just over a year weve hit 8 figures in ARR and 100k GitHub stars by building the fastest way for developers to get clean structured web data.

Were a small fast-moving technical team building essential infrastructure for the AI era. We ship fast and deep.

What Youll Do

• Own Firecrawls technical documentation rewriting restructuring and maintaining docs so both humans and AI agents can discover and use the product effectively

• Run and grow our YouTube channel scripting filming editing and publishing a consistent cadence of tutorials walkthroughs and demos developers actually finish watching

• Build a presence in the AI engineering and open source community on social at conferences in Discord servers in the places developers actually hang out

• Translate developer feedback into product insights and route them clearly to engineering

• Create content that drives adoption not just views by meeting developers where they are in the build process

• Show up on camera and on stage: conference talks livestreams Twitter Spaces wherever our developers are

What Were Looking For

An engineer who can teach. You have a software engineering background and have built with APIs SDKs or developer tools. You know what it feels like to hit a wall in someone elses docs and you know how to fix it.

A YouTube operator. Youve owned a technical YouTube channel before not just appeared in videos. You know the full workflow: scripting for retention filming efficiently editing for technical audiences and building a publishing cadence that doesnt collapse under pressure.

Fluent in the AI/ML developer ecosystem. Agents LLM tooling orchestration frameworks RAG pipelines you speak this language and youve built in it. You understand where Firecrawl fits and why developers reach for it.

Thinks about docs as infrastructure. You understand that in an agent-first world documentation needs to be structured for machines as much as humans. You have opinions about how to do that.

Community-connected. You have real relationships in the AI engineering or open source world not just followers. You can open doors for Firecrawl that cold outreach cant.

Backgrounds that often do well: DevRel at an API-first or developer tools company software engineer who started a technical YouTube channel open source contributor with a content track record.

What Were NOT Looking For

• Content marketers who have never shipped code

• People who measure DevRel success in video views over developer adoption

• Anyone waiting for a content calendar to be handed to them before they start creating

A Note On Pace

Were a small team doing a lot. Roles here are loosely defined on purpose youll own things that dont have a clear owner yet and thats a feature not a bug. If you need your scope fully defined before you can move this probably isnt the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world lets talk.

Benefits & Perks

Available to all employees

Salary that makes sense $150000$200000/year (SF U.S.-based) based on impact not tenure

Own a piece Up to 0.1% equity in what youre helping build

Generous PTO 15 days mandatory anything after 24 days just ask (holidays excluded); take the time you need to recharge

Parental leave 12 weeks fully paid for moms and dads

Wellness stipend $100/month for the gym therapy massages or whatever keeps you human

Learning & Development Expense up to $1000/year toward anything that helps you grow professionally

Team offsites A change of scenery minus the trust falls

Sabbatical 3 paid months off after 4 years do something fun and new

Available to US-based full-time employees

Full coverage no red tape Medical dental and vision (100% for employees 50% for spouse/kids) no weird loopholes just care that works

Life & Disability insurance Employer-paid short-term disability long-term disability and life insurance coverage for lifes curveballs

Supplemental options Optional accident critical illness hospital indemnity and voluntary life insurance for extra peace of mind

Doctegrity telehealth Talk to a doctor from your couch

401(k) plan Retirement might be a ways off but future-you will thank you

Pre-tax benefits Access to FSAs and commuter benefits (US-only) to help your wallet out a bit

Pet insurance Because fur babies are family too

Available to SF-based employees

SF HQ perks Snacks drinks team lunches intense ping pong and peak startup energy

E-Bike transportation A loaner electric bike to get you around the city on us

Interview Process

Application Review Send us your work: a YouTube channel youve grown docs youve owned or technical content youve created. A quick note on what youd fix about Firecrawls docs or content today.

Intro Chat (20 min) Quick alignment call. Well talk about what youve built how you think about developer education and what youd tackle first.

Deep Dive Chat (45 min) Walk us through a real example: a piece of content or docs work that measurably grew developer adoption. Then a live scenario how would you approach rewriting Firecrawls docs for an agent-first world

Founder Chat (30 min) Culture pace ownership and how you like to work. Time for your questions too.

Paid Work Trial (12 weeks) Build something real: a tutorial a doc rewrite or a short-form video. We evaluate on technical accuracy clarity and whether a developer would actually use it.

Decision We move fast after the trial.

If you want to be the voice developers learn Firecrawl from and you have the engineering chops and content track record to back it up this is your shot.

Apply now.