Sr. Specialist, Programmatic Media

WHO WE ARE:

Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

We are seeking a Senior Specialist Programmatic Media to join our dynamic team in Manhattan Beach this role you will be responsible for developing implementing and optimizing programmatic advertising campaigns to support Omnichannel and ecommerce media objectives. The role will help to deliver Skechers business objectives through custom strategic video audio display and CTV programs. The Sr. Specialist Programmatic Media will steward media purchase development and implementation including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment. This role reports to the Director Performance Media.

WHAT YOULL DO:

• Develop and execute programmatic advertising strategies using native ad platforms and select DSPs to drive performance for our brands.
• Analyze campaign data and metrics to optimize ad performance and maximize ROI.
• Create and manage audience segments for targeted advertising campaigns.
• Collaborate with cross-functional teams to align advertising efforts with overall marketing objectives.
• Stay up-to-date with the latest trends and best practices in programmatic advertising and e-commerce/DTC marketing.
• Provide regular performance reports and insights to stakeholders.
• Manage budgets and ensure efficient allocation of advertising spend and performance targets.
• Troubleshoot technical issues related to campaign setup and delivery.

WHAT YOULL BRING:

• Strong understanding of media data sources including measurement methodologies and reporting.
• Excellent communication skills with the ability to write clearly and concisely and present in an articulate and confident manner.
• Demonstrated analytical skills with the ability to interpret campaign data and translate insights into actionable optimizations.
• Experience with audience segmentation and targeting strategies.
• Ability to manage multiple campaigns simultaneously with strong attention to detail.

REQUIREMENTS:

• 4 years of programmatic media buying experience.
• Experience with media buying and audience management tools including Google Ads Yahoo Google DV360 CM360 The Trade Desk Adobe Data Cloud and Action IQ.

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About Skechers

Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.