B2B Outbound Marketing Manager
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Job Summary
We are hiring a proactive B2B Outbound Marketing Manager to lead targeted outreach initiatives and drive qualified lead generation. The role involves managing campaigns end-to-end and ensuring strong alignment with sales teams.
Key Responsibilities:
- Develop and manage outbound marketing campaigns to generate leads
- Execute outreach through email LinkedIn and other channels
- Build and refine target audience segments and account lists
- Partner with sales teams to support pipeline and conversion goals
- Analyse campaign results and improve performance metrics
- Work with internal teams to create campaign assets
- Implement tools for campaign tracking and reporting
- Test and refine outreach strategies for better engagement
Requirements
- 58 years of experience in outbound marketing or lead generation
- Strong knowledge of B2B outreach strategies
- Experience with CRM and marketing automation platforms
- Data-driven mindset with analytical skills
- Strong interpersonal and communication skills
Benefits
- Attractive compensation package
- Incentives based on performance
- Career growth opportunities
- Exposure to modern marketing tools
- Collaborative work environment
Required Skills:
Key Responsibilities: Develop and manage outbound marketing campaigns to generate leads Execute outreach through email LinkedIn and other channels Build and refine target audience segments and account lists Partner with sales teams to support pipeline and conversion goals Analyse campaign results and improve performance metrics Work with internal teams to create campaign assets Implement tools for campaign tracking and reporting Test and refine outreach strategies for better engagement
