Brand Marketing Manager
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Job Summary
Fam is Indias first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new financially aware generation and drive 250 million young users in India to kickstart their financial journey super early in their life.
Were reimagining how the next generation experiences fintechgoing beyond payments to build a lifestyle brand that blends money identity and everyday experiences into one seamless intuitive journey.
Founded in 2019 by IIT Roorkee alumni Fam is backed by some of the most respected investors around the world like Elevation Capital Y-Combinator Peak XV (Sequoia Capital) India Venture Highway Global Founders Capital and the likes of Kunal Shah Amrish Rao as angel investors.
At Fam we believe great marketing sits at the intersection of culture creativity and execution. Building for Gen-Z means staying deeply connected to how young people think communicate consume content and engage with brands.
Were looking for a Marketing Manager who can turn ideas into high-impact campaigns across digital social influencer and on-ground channels. Youll own execution end-to-endbringing together cross-functional teams creators partners and internal stakeholders to deliver campaigns that are timely relevant and memorable. Were also looking for someone who is AI-native - comfortable using AI tools to accelerate research campaign planning content ideation workflows and execution.
This role is for someone who has a strong pulse on internet culture loves bringing order to ambitious ideas and can balance creative thinking with operational excellence. If you enjoy building campaigns that people dont just see but genuinely engage with youll fit right in.
- Under-graduate degree in marketing business communication or related field
- 3-5 years of experience in campaign management brand marketing growth marketing or integrated marketing
- Strong execution capabilities across digital on-ground and influencer-led campaigns
- Experience managing end-to-end campaign timelines and cross-functional coordination
- Deep understanding of internet culture social media trends and Gen-Z consumer behaviour
- Ability to think creatively while maintaining strong operational rigor
- Experience working closely with creative product influencer and partnerships teams
- Strong stakeholder management and communication skills
- Experience in fintech consumer internet D2C or fast-paced startup environments
- Existing awareness of influencer ecosystem and creator partnerships
- Experience launching product GTM campaigns
- Familiarity with meme culture creator economy and pop-culture trends
- Ability to identify and capitalize on cultural moments quickly
- Understanding of campaign performance metrics and reporting
- Lead end-to-end execution of integrated marketing campaigns across digital influencer social and on-ground channels
- Own campaign project management - timelines coordination execution tracking stakeholder alignment and delivery
- Work closely with brand product design growth and partnerships teams to bring campaigns to life
- Drive product GTM campaigns with strong creative and cultural relevance
- Identify trending internet moments social conversations and creator opportunities relevant to Fams audience
- Coordinate influencer collaborations and external partnerships for campaigns and launches
- Ensure campaigns maintain consistency with Fams brand voice and resonate with Gen-Z audiences
- Balance creative thinking with operational excellence and execution speed
- Contribute campaign ideas rooted in social behaviour youth culture and internet-first storytelling
- Monitor campaign performance and optimize execution based on insights and learnings
Required Experience:
Manager
About Company
FamX Spending Account for everyone · Get a customised card & UPI ID · Keep your bank statements clean · Track & keep expenses in check · Open for ages 11+
