Social Media Manager

Kendrick Recruitment

Job Location:

Cape Town - South Africa

Monthly Salary: R 30000 - 30000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

SOCIAL MEDIA MANAGER BOUTIQUE PROPERTY PORTFOLIO REMOTE

Kendrick Recruitment is seeking a talented and strategic Social Media Manager to lead the digital presence for a boutique property portfolio. This remote role is ideal for a creative and results-driven professional who can shape brand storytelling grow engagement and drive measurable bookings through content social media and integrated marketing campaigns.

Salary: R30000 per month

ROLE OVERVIEW

The Social Media Manager will be responsible for shaping and delivering the brands storytelling end-to-end building a world-class social presence elevating visual identity and driving engagement and bookings through SEO email partnerships and paid advertising.

KEY RESPONSIBILITIES

Brand and Creative Direction

Protect and evolve the brands visual identity across all touchpoints: website social media photography video emails and guest communications

Set aesthetic standards for calm luxury design-forward and modern visual identity

Maintain a simple brand playbook to ensure consistency across platforms

Work closely with operations to ensure guest experiences and brand touches are consistently delivered and captured

Marketing

Own and deliver the wider marketing strategy aligned with business and growth goals

Plan and execute integrated marketing campaigns launches and seasonal activity

Support PR activity partnerships and brand collaborations with creators photographers press and aligned brands

Grow the company blog into a meaningful acquisition channel

Manage SEO fundamentals: keyword planning on-page optimization metadata internal linking local SEO and ongoing improvements

Plan and run paid campaigns where relevant (Meta Google Search retargeting seasonal campaigns)

Use data and insights to evaluate performance and inform future strategy (GA4 pixels conversion events UTMs booking attribution)

Improve conversion across the funnel through website messaging landing pages and follow-up processes

Social Media Management

Lead and grow the social media presence across Instagram Facebook X TikTok and LinkedIn

Create and publish high-quality content including short-form video photo carousels stories behind-the-scenes guest experiences and campaigns

Build a content calendar supporting occupancy goals and long-term brand equity

Develop and execute social content strategies that drive awareness engagement and conversion

Manage user-generated content initiatives including guest prompts and in-stay content capture

Manage community engagement responding to comments and messages in line with brand tone

Lead influencer partnerships and collaborations from identification through delivery

Monitor trends and platform changes applying them strategically

Track performance and insights optimizing content and activity accordingly

CANDIDATE PROFILE

3 years in brand social or digital marketing ideally in luxury hospitality travel lifestyle design or premium consumer brands

Proven experience delivering marketing campaigns and managing external partners

Strong expertise in social media management for luxury brands

Advanced content planning storytelling and editorial skills

Confident use of marketing and social media analytics to drive decision-making

Experienced in developing and delivering integrated marketing campaigns

Strong understanding of paid social and digital marketing fundamentals

Ability to manage and brief creatives freelancers and agencies effectively

Excellent written communication with a strong sense of tone brand voice and detail

Organized proactive and calm under pressure

Fluent in English

WHAT WE OFFER

Impactful Work: Play a key role in shaping the growth and visibility of a luxury boutique property portfolio

Collaborative Team: Join a passionate creative and highly driven team that values ideas ownership and thoughtful execution

Competitive Compensation: Receive a competitive salary

Required Skills:

experience

SOCIAL MEDIA MANAGER BOUTIQUE PROPERTY PORTFOLIO REMOTEKendrick Recruitment is seeking a talented and strategic Social Media Manager to lead the digital presence for a boutique property portfolio. This remote role is ideal for a creative and results-driven professional who can shape brand storytel...