Group Manager, Product (Hybrid)

Group Manager Product(Hybrid 2-3 days onsite per week)

Overview:

As a Group Product Manager at Weedmaps you will play a pivotal leadership role responsible for the heart of our platform: the Core Marketplace. You will lead a dedicated team of product professionals in executing a roadmap that defines how millions of users interact with the cannabis economy. This is a high-impact position where you will oversee the strategic direction of our most critical surfaces including Search Discovery Product Recommendations and overall Marketplace UX while masterfully managing the intersection of monetization and user experience. You are not just building features; you are balancing the needs of a multi-sided ecosystem to ensure our shoppers find exactly what they need while delivering sustainable business results.

As a product leader you will partner with other executives to translate a bold product vision into strategic technological decisions. You will drive accountability and metrics ownership turning high-level strategy into tangible results. Your team will be responsible for making it easier for shoppers to learn about cannabis engage with brands find dispensaries and complete their order flows seamlessly. Part of your mission is to foster a culture of innovation within your team creating best-in-class solutions that deliver an amazing consumer experience and drive growth for Weedmaps and our business partners.

A bit about you: You are passionate about marketplaces advertising products and the evolving mobile commerce landscape. You have a deep understanding of the user journeyfrom acquisition through discovery to checkoutand ideally you have proven experience navigating the complexities of high-traffic multi-sided platforms. You are an expert at discovering user pain points and working across a matrixed organization to simplify complex problems into elegant scalable solutions. You have a track record of starting growing and refining product lines with a focus on both quick wins and long-term strategic health.

You are also an experienced people manager who is deeply invested in mentoring and growing Product Managers. You are strategic data-driven and capable of leading through influence across analytics design marketing and sales. You believe in the power of strong go-to-market partnerships and are committed to building a world-class marketplace that defines the cannabis space. Most importantly you thrive in a fast-paced environment and enjoy the journey of building something transformative alongside world-class colleagues.

The impact youll make:

• Own the Marketplace Roadmap: Lead the strategic vision and execution for the Core Marketplace pillar specifically driving innovation in Search Discovery Product Recommendations and overall Site UX.
• Balance the Ecosystem: Masterfully manage the critical trade-offs between monetization (Ad Units) and consumer experience ensuring revenue goals are met without compromising user retention or journey fluidity.
• Scale the Team: Manage mentor and grow a team of Product Managers establishing high standards for product specs data rigor and career development.
• Drive Cross-Functional Alignment: Partner deeply with Engineering Design and Data Science leadership to ensure technical feasibility design excellence and algorithmic accuracy.
• Translate Strategy to Revenue: Work closely with Sales and Marketing to define business cases and go-to-market strategies that turn marketplace capabilities into tangible business results.
• Obsess Over the User & Industry: Maintain a deep understanding of the cannabis consumer and the competitive landscape to stay ahead of mobile commerce and e-commerce trends.
• Data-Driven Decision Making: Utilize quantitative research UI/UX studies and marketplace analytics to identify growth opportunities and refine the find-to-order conversion funnel.
• Rigorous Communication: Ensure all product initiatives have a clear why by overseeing the documentation of thorough PRDs business rationales and success metrics.
• Build & Retain Talent: Lead the recruitment and onboarding of high-performing Product Managers; develop a talent pipeline that supports the future growth of the pillar.
• Performance Excellence: Establish and leverage clear KPIs to measure team impact; provide consistent actionable feedback and comprehensive performance reviews.
• Cultivate a Product First Culture: Champion a culture of continuous learning and accountability; proactively identify and remove organizational roadblocks.
• Technical & Tooling Mastery: Ensure all direct reports are highly proficient in our product stack including self-service analytics feature rollout/experimentation and agile project management.
• Matrix Leadership: Teach and model effective stakeholder management helping your PMs navigate complex relationships with Engineering Sales and Design in a matrixed environment.

What youve accomplished:

• Education: Bachelors Degree in a relevant field or equivalent professional experience.
• Proven Leadership: 8 years of product management experience with a focus on high-traffic marketplaces; including 2 years of direct people management.
• Marketplace Expertise: Deep experience in at least two of the following: E-commerce AdTech/Monetization or Search/Discovery platforms.
• Technical Partnership: Demonstrated success working closely with Engineering and Data Science teams to build alignment on complex technical roadmaps.
• Strategic Analytics: Experience developing and refining sophisticated KPIs to measure team performance product health and business impact.

Bonus points:

• The Balanced PM: A track record of successfully balancing monetization (Ad units) with high-quality consumer experiences (Discovery/UX).
• Cannabis Industry Interest: A natural curiosity for the Cannabis economy and its unique regulatory and UX challenges.
• Consumer Empathy: Exceptional ability to translate customer pain points into elegant product solutions that drive both user delight and revenue.
• Communication Excellence: Persuasive written and verbal communication skills with the ability to distill complex marketplace dynamics into clear narratives for executive stakeholders.

The base pay range for this position is $163716 - $180744 per year

2026 US Benefits for Full Time Regular Employees:

• Physical Health (Medical Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life Voluntary Life and AD&D Insurance options
• Supplemental voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical Dependent Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO paid sick leave and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps

Life at Weedmaps means innovation and heart. Come join us if you care about the plant the people who love it and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed and the community that supports it.

You too can have a hand in shaping the industrys future; ready to roll with us

See how weve grownour journey leadership team and whats next at Weedmaps:

Founded in 2008 weve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency education and community has set us apart and today we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Freedom to choose. Freedom to access. Freedom to enjoy.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:

• Our recruiters will always communicate with candidates through an @ email address.

• CORRECT:

• INCORRECT:

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply interview or work for Weedmaps.

• If you are interested in a role at Weedmaps please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.