Creative Solutions Manager ETS Marketing

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profile Job Location:

Minneapolis, MN - USA

profile Monthly Salary: $ 92700 - 139100
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

The Creative Solutions Manager is a senior creative leader responsible for overseeing a multidisciplinary team of designers copywriters and digital creatives who deliver high-quality integrated marketing assets across B2B B2C B2U and B2B2C audiences. Supporting Sophia Learning Workforce Edge and employer-facing solutions across SEI brands this role operates as a shared service and serves as a key member of the broader Marketing Leadership Team.
This position balances strategic leadership with hands-on creative expertise. The Creative Solutions Manager translates enterprise and brand-level marketing strategies into cohesive audience-centered creative systems and campaigns while ensuring operational excellence scalability and consistent brand expression across channels. As a creative steward and people leader this role elevates creative quality strengthens design and content systems and partners closely with Marketing Operations to optimize workflows resourcing and productivity.

ETS Creative Solutions team functions as an in-house agency supporting creative strategy and execution across Workforce Edge Sophia Learning and employer-facing B2B experiences for Capella Strayer and SEI brands. The team collaborates deeply with Brand Channel Product and Operations partners to deliver compelling high-impact marketing that advances business outcomes.

Essential Duties and Responsibilities:

Strategic Creative Leadership

  • Serve as a senior creative leader within Marketing contributing to strategic planning prioritization and decision-making alongside Brand Channel and Operations leaders.
  • Translate business and marketing objectives into clear creative strategies frameworks and executional direction across campaigns programs and always-on marketing.
  • Advocate for creative excellence audience-centered thinking and brand consistency across the organization.
  • Provide expert creative direction and feedback across disciplines including visual design copywriting messaging UX/UI motion and emerging formats.

Creative Team Leadership & Development

  • Lead mentor and inspire a team of designers copywriters and digital creatives with diverse skill sets and experience levels.
  • Set clear expectations for creative quality performance and collaboration; provide ongoing coaching feedback and formal performance management.
  • Support career development through goal setting skill-building exposure to new challenges and alignment with industry best practices.
  • Lead or contribute directly to creative work when needed particularly for high-impact complex or strategic initiatives.

Brand Stewardship & Design Systems

  • Own and evolve brand expression across Sophia Learning Workforce Edge and SEI employer brands ensuring cohesive storytelling and visual consistency.
  • Guide the development documentation and adoption of brand guidelines design systems templates and content standards that enable scalability and efficiency.
  • Ensure creative solutions are accessible inclusive and aligned with audience needs channel best practices and regulatory requirements.

Cross-Functional Partnership

  • Partner closely with Brand Marketing Managers to align creative with brand strategy positioning and audience insights.
  • Collaborate with Channel Product UX and Technology teams to deliver integrated creative across digital print and experiential touchpoints.
  • Act as a primary creative point of contact for stakeholders providing clear guidance setting expectations and ensuring alignment from concept through delivery.

Operational Excellence & Resource Optimization

  • Work in close partnership with Marketing Operations and Project Management to plan capacity assign resources and manage creative intake and prioritization.
  • Identify opportunities to improve workflows tools and processes that enhance team productivity creative quality and speed to market.
  • Support short- and long-term resource planning including the strategic use of freelancers and agencies.
  • Collaborate with external creative partners to ensure work meets brand quality and performance standards.

Quality Performance & Continuous Improvement

  • Establish and uphold standards for creative review critique and iteration across disciplines.
  • Assess creative effectiveness using performance data usability insights and stakeholder feedback; apply learnings to continuously improve outputs.
  • Stay informed on industry trends tools and best practices to evolve creative capabilities and elevate marketing impact.

Job Skills:

Required

  • Strong core expertise in design copywriting brand systems or creative strategy with the ability to lead and critique across multiple creative disciplines.
  • Demonstrated experience developing and maintaining brand standards and scalable creative systems.
  • Proven ability to translate marketing and business strategies into effective creative direction and execution.
  • Excellent communication presentation and stakeholder management skills.
  • Experience partnering with marketing operations or project management teams to manage workflows and resources.
  • Working knowledge of creative and collaboration tools (e.g. Adobe Creative Suite Figma CMS platforms writing/editing tools project management software).

Preferred

  • Experience leading creative for digital-first B2B and B2C brands.
  • Familiarity with UX/UI principles accessibility standards and digital performance optimization.
  • Experience managing agencies freelancers and external creative vendors.
  • Background in higher education workforce development or mission-driven organizations.

Work Experience:

  • 6 years of progressive experience in creative leadership design brand or integrated marketing roles.
  • 3 years managing creative teams in an in-house agency or agency environment.

Education:

  • Bachelors degree from a regionally accredited institution; BA/BS/BFA in Graphic Design Communications Marketing or a related field required.
  • MBA MFA or equivalent advanced degree preferred.


Other:

  • Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane car or accordance with ADA policies reasonable accommodations regarding travel limitations can be provided.
  • Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so this would include being mobile within the office including movement from floor-to-floor using elevators or stairs.
  • If offsite or hybrid role must have access to work in setting which enables meeting all requirements of the role (including privacy reliable internet access phone ability to video conference etc.) at a remote location.
  • Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer privacy reliable internet access phone ability to video conference etc.) at a remote location.
  • This role may require lifting however reasonable accommodations will be provided in accordance with our ADA policies.
  • Must be able to meet critical thinking and problem solving aspects aligned to job duties as well as effectively communicating with co-workers.
  • Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
  • Able to access information using a computer.
  • Other essential functions and marginal job functions are subject to modification.


SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per addition to medical dental vision life and disability plans SEI employees may take advantage of well-being incentives parental leave paid time off certain paid holidays tax saving accounts (FSA HSA) 401(k) retirement benefit Employee Stock Purchase Plan tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay if applicable.

Careers - Our Benefits Strategic Education Inc


SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including but not limited to job-related knowledge/skills experience business needs geographical location and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

$92700.00 - $139100.00 - Salary


If you require reasonable accommodations to complete our application process please contact our Human Resources Department at .


Required Experience:

Manager

The Creative Solutions Manager is a senior creative leader responsible for overseeing a multidisciplinary team of designers copywriters and digital creatives who deliver high-quality integrated marketing assets across B2B B2C B2U and B2B2C audiences. Supporting Sophia Learning Workforce Edge and emp...
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