DescriptionThis role will support Honeywell Building Automation marketing transformation with execution of key campaigns and digital marketing activities for Honeywell Building Technologies. As the owner of core campaigns you will work with the team to define go-to-market marketing mix personas and the customer decision journey. Planning and managing promotion campaign end-to-end including measuring impact of end user activities. Working with the team leads for Digital you will be responsible for measuring and analysing tactical KPIs such as email open and conversion rates social engagement and strategic KPIs such as marketing generated revenue and ROMI.
The Sr Customer Marketing Specialist role will support marketing efforts for Vertical and to drive demand for the Strategic Projects and Services teams through offering vertical and region-focused strategy campaigns and digital marketing activities.
The ideal candidate will have experience with emerging digital channels with a keen eye for creative driven solutions and have experience marketing to commercial end users.
ResponsibilitiesKey Accountabilities / Deliverables of the role
| KEY INDIVIDUAL ACCOUNTABILITIES / DELIVERABLES |
- 20% - Develop content for product launches paid media campaigns events and virtual
25% - Conceive develop and deploy communications campaigns in support of the Honeywell Building Automation business as a member of the customer marketing team. 10% Work with the cross functional Leaders to provide monthly funnel tracking and top campaign ROMI tracking 45% - Support awareness and drive engagement around Customer Marketing priorities which impact disparate parts of the organization through communications discovering opportunities for wider dissemination of key messages and initiatives led out of the CM organization.
|
Key Success Factors (Key Metrics / KPIs / Deliverables)
- Proven track record in delivering measured results through planning managing executing broad based digital initiative.
- Strong writing verbal and presentation skills
- Project management skills
- Creative solutioning the ability to understand business objectives and translate them into forward thinking campaigns
- Understanding of brand guidelines and how to ensure projects bring the brand to life in inspiring ways.
|
Interdependencies
Key things this role does that makes other roles more effective - This role will work closely with Building Management Team and global team for demand generation across different GBEs.
|
QualificationsQualifications/ Experience/ Knowledge
Job Specifications | General (Define as Essential or Preferred and Qualify Statements as Excellent Good / Proficient or Basic) |
Required Licenses Accreditations / clearances / statutory requirements | - None
|
Education / Qualifications | Bachelors degree in communications marketing or related discipline or equivalent experience
|
Experience | - Minimum of 5 years in a marketing organization with a focus on marketing communications field marketing and/or product marketing for a global organization.
- Experience of Key Account Management / Managing Strategic Accounts.
- Experience of remote working building relationships across borders.
- Experience of working with cross-functional teams not located in-country to ensure best-in-class Marcom delivery.
- At least 3 years experience using PowerPoint Marketo and SFDC
- Experience with end user B2B customer marketing emerging digital channels with a keen eye for creative driven solutions and brings attention to detail with a customer-first mindset to their work.
Understanding technology buying cycles and sales channels serving B2B customers or B2C customers where applicable.
|
We Value | This role requires a self-starter who can work with limited supervision and is comfortable collaborating with senior stakeholders to drive results-oriented marketing campaigns.
|
Competency | Definition |
Formal Presentation | - Presenting ideas effectively to individuals or groups when given time for preparation (including non-verbal communication and use of visual aids); targeting presentations to the characteristics and needs of the audience.
|
Functional Excellence | - Keeps oneself updated about future trends in the industry & understands their impact on organization/work. Forms opinion and conclusions that are technically sound. Shows eagerness to learn
|
Initiative | - Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive.
|
Innovation | - Generating creative solutions to work situations; trying different and novel ways to deal with organisational problems and opportunities.
|
Planning And Organising / Work Management | - Establishing a course of action for self and others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources.
|
Quality Orientation / Attention to Detail | - Accomplishing tasks through concern for all areas involved showing concern for all aspects of the job; accurately checking processes and tasks; maintaining watchfulness over a period
|
Results Orientation | - Indicating through actions and decisions a sense of importance to get the job done; focusing on the most important things; being impatient with obstacles and lack of movement; taking action to overcome obstacles and seek solutions.
|
Teamwork / Collaboration | - Working effectively with team or work group or those outside formal line of authority (e.g. associates senior managers) to accomplish organisational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organisation or team.
|
Technical / Professional Knowledge | - Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping abreast of current developments and trends in area of expertise.
|
Written Communication | - Expressing ideas clearly in documents that have organisation structure grammar language and terminology adjusted to the characteristics and needs of the audience.
|
Required Experience:
Senior IC
DescriptionThis role will support Honeywell Building Automation marketing transformation with execution of key campaigns and digital marketing activities for Honeywell Building Technologies. As the owner of core campaigns you will work with the team to define go-to-market marketing mix personas and ...
DescriptionThis role will support Honeywell Building Automation marketing transformation with execution of key campaigns and digital marketing activities for Honeywell Building Technologies. As the owner of core campaigns you will work with the team to define go-to-market marketing mix personas and the customer decision journey. Planning and managing promotion campaign end-to-end including measuring impact of end user activities. Working with the team leads for Digital you will be responsible for measuring and analysing tactical KPIs such as email open and conversion rates social engagement and strategic KPIs such as marketing generated revenue and ROMI.
The Sr Customer Marketing Specialist role will support marketing efforts for Vertical and to drive demand for the Strategic Projects and Services teams through offering vertical and region-focused strategy campaigns and digital marketing activities.
The ideal candidate will have experience with emerging digital channels with a keen eye for creative driven solutions and have experience marketing to commercial end users.
ResponsibilitiesKey Accountabilities / Deliverables of the role
| KEY INDIVIDUAL ACCOUNTABILITIES / DELIVERABLES |
- 20% - Develop content for product launches paid media campaigns events and virtual
25% - Conceive develop and deploy communications campaigns in support of the Honeywell Building Automation business as a member of the customer marketing team. 10% Work with the cross functional Leaders to provide monthly funnel tracking and top campaign ROMI tracking 45% - Support awareness and drive engagement around Customer Marketing priorities which impact disparate parts of the organization through communications discovering opportunities for wider dissemination of key messages and initiatives led out of the CM organization.
|
Key Success Factors (Key Metrics / KPIs / Deliverables)
- Proven track record in delivering measured results through planning managing executing broad based digital initiative.
- Strong writing verbal and presentation skills
- Project management skills
- Creative solutioning the ability to understand business objectives and translate them into forward thinking campaigns
- Understanding of brand guidelines and how to ensure projects bring the brand to life in inspiring ways.
|
Interdependencies
Key things this role does that makes other roles more effective - This role will work closely with Building Management Team and global team for demand generation across different GBEs.
|
QualificationsQualifications/ Experience/ Knowledge
Job Specifications | General (Define as Essential or Preferred and Qualify Statements as Excellent Good / Proficient or Basic) |
Required Licenses Accreditations / clearances / statutory requirements | - None
|
Education / Qualifications | Bachelors degree in communications marketing or related discipline or equivalent experience
|
Experience | - Minimum of 5 years in a marketing organization with a focus on marketing communications field marketing and/or product marketing for a global organization.
- Experience of Key Account Management / Managing Strategic Accounts.
- Experience of remote working building relationships across borders.
- Experience of working with cross-functional teams not located in-country to ensure best-in-class Marcom delivery.
- At least 3 years experience using PowerPoint Marketo and SFDC
- Experience with end user B2B customer marketing emerging digital channels with a keen eye for creative driven solutions and brings attention to detail with a customer-first mindset to their work.
Understanding technology buying cycles and sales channels serving B2B customers or B2C customers where applicable.
|
We Value | This role requires a self-starter who can work with limited supervision and is comfortable collaborating with senior stakeholders to drive results-oriented marketing campaigns.
|
Competency | Definition |
Formal Presentation | - Presenting ideas effectively to individuals or groups when given time for preparation (including non-verbal communication and use of visual aids); targeting presentations to the characteristics and needs of the audience.
|
Functional Excellence | - Keeps oneself updated about future trends in the industry & understands their impact on organization/work. Forms opinion and conclusions that are technically sound. Shows eagerness to learn
|
Initiative | - Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive.
|
Innovation | - Generating creative solutions to work situations; trying different and novel ways to deal with organisational problems and opportunities.
|
Planning And Organising / Work Management | - Establishing a course of action for self and others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources.
|
Quality Orientation / Attention to Detail | - Accomplishing tasks through concern for all areas involved showing concern for all aspects of the job; accurately checking processes and tasks; maintaining watchfulness over a period
|
Results Orientation | - Indicating through actions and decisions a sense of importance to get the job done; focusing on the most important things; being impatient with obstacles and lack of movement; taking action to overcome obstacles and seek solutions.
|
Teamwork / Collaboration | - Working effectively with team or work group or those outside formal line of authority (e.g. associates senior managers) to accomplish organisational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organisation or team.
|
Technical / Professional Knowledge | - Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping abreast of current developments and trends in area of expertise.
|
Written Communication | - Expressing ideas clearly in documents that have organisation structure grammar language and terminology adjusted to the characteristics and needs of the audience.
|
Required Experience:
Senior IC
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