Assistant Manager Title Marketing
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Team:
The Title Marketing team at JioHotstar is responsible for driving the marketing strategy and execution for original shows and non-fiction content. The team operates in a hub-and-spoke model working closely with internal teams such as Social PR Creative Media and Product as well as external stakeholders including production houses talent and agencies.
The team focuses on building high-impact campaigns that drive awareness engagement and viewership while ensuring seamless execution across multiple marketing workstreams in a fast-paced environment.
About the Role:
This role will be responsible for executing end-to-end marketing campaigns for titles with a strong focus on operational excellence coordination and delivery.
In essence this is an execution-driven role that requires attention to detail structured thinking and the ability to manage multiple moving parts simultaneously. It has three key dimensions:
(i) a campaign executor capable of translating strategy into high-quality on-ground and digital execution
(ii) an operations-focused individual who can manage workflows timelines and stakeholders with rigor
(iii) a marketing professional with a basic understanding of consumer behavior and content consumption patterns.
Key Responsibilities:
Campaign Strategy & Planning
Support the development and execution of marketing strategies for individual titles and franchises
Assist in identifying the right marketing levers across talent creators platforms and formats
Translate campaign ideas into structured execution plans with clear timelines and deliverables
Campaign Execution & Operational Excellence
Execute end-to-end title marketing campaigns across multiple workstreams with high attention to detail
Manage operational workflows including timelines approvals budgets deliverables and documentation
Coordinate actor/creator-led shoots and activations including on-ground execution (logistics styling scheduling coordination)
Ensure campaigns are delivered as per defined scope timelines and quality standards
Cross-Functional & External Collaboration
Work closely with internal teams (Social PR Creative Media Artist Management Legal Production) for integrated campaign delivery
Coordinate with external stakeholders including production houses talent managers creators agencies and vendors
Act as a central point of coordination to ensure alignment and clarity across stakeholders
Talent & Partner Coordination
Support collaboration with production houses and talent for campaign execution across platforms
Assist in managing contracts SoWs deliverables and usage rights in coordination with relevant teams
Coordinate talent availability and logistics for campaign requirements
Consumer Media & Platform Understanding
Build an understanding of consumer preferences viewing motivations and content consumption behavior
Develop a strong understanding of marketing mediums with a focus on social media platforms and formats
Stay updated on digital trends and emerging formats relevant to title marketing
Reporting & Stakeholder Management
Track campaign progress and ensure timely reporting of performance learnings and outcomes
Document campaign execution and best practices for future reference
Manage stakeholders proactively addressing dependencies risks and changes effectively
Performance Measures:
Operational efficiency and adherence to timelines and budgets
Effectiveness of cross-functional collaboration
Campaign performance tracking and reporting
Stakeholder satisfaction and alignment
Qualifications Knowledge & Skills:
Strong execution and operational management skills with the ability to handle multiple projects simultaneously
Good understanding of social media platforms content formats and digital marketing workflows
Basic understanding of consumer behavior and content consumption trends
Ability to work in a fast-paced high-pressure environment with strong attention to detail
Strong communication and stakeholder management skills
Personal Attributes:
Highly organized and detail-oriented
Execution-focused with strong ownership mindset
Collaborative and adaptable
Proactive and solution-oriented
Comfortable working in an ambiguous and dynamic environment
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week engaging audiences across geographies.
JioStar is an equal opportunity employer. The company values diversity and is committed to creating a workplace where everyone can bring their authentic selves to work. The organization ensures a work environment free from discrimination against persons with disabilities gender gender identity and any other legally protected status.
Required Experience:
Manager
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
