Brand Communication Manager
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary: We are looking for a Brand Communication Manager to lead communication initiatives for our medical division with a strong focus on building credibility through healthcare professionals and driving consumer education. This role will work closely with doctors hospitals and healthcare institutions to promote our nutraceutical portfolio.
Key Responsibilities
- Develop and execute brand communication strategies aligned with medical marketing objectives and company goals
- Build and manage strong relationships with doctors nutritionists and hospital stakeholders.
- Drive consumer education initiatives through hospitals clinics and healthcare platforms.
- Plan and execute sampling activities health camps and on-ground activation programs in collaboration with medical partners.
- Design scientifically backed communication materials in coordination with medical and regulatory teams.
- Ensure all communication is compliant with healthcare guidelines and industry regulations.
- Collaborate with sales teams to support doctor engagement programs and institutional tie-ups.
- Lead awareness campaigns for Pocari Sweat targeting specific health needs.
- Work closely with digital and brand teams to amplify medical messaging across channels
- Monitor program effectiveness and generate insights for continuous improvement.
- Identify customer needs and societal needs and determine how we can meet these needs and contribute to our customers and society. Follow company strategy and timeline
- Collaborate with cross-functional teams to create and implement marketing campaigns across various channels including digital social media print events and consumer relationship.
- Analyze marketing data (e.g. sales reports social media analytics) to measure campaign effectiveness and optimize strategies.
- Understand the brand guidelines and oversee the production of marketing materials such as brochures videos and website content. Other collaterals.
- Lead and mentor a team of professionals providing guidance and support to achieve departmental goals.
- Identify opportunities for partnerships and sponsorships to enhance brand visibility and reach new audiences. Involve influencers and discuss the strategy.
- Visit the sales and consumption sites to investigate why consumers buy and use the product and to understand the challenges and opportunities.
- When product sales are feasible at hospitals or clinics collaborate with the sales team to drive business expansion.
Key Requirements
- PHD Masters degree Bachelors degree in Life Sciences Pharmacy Nutrition Marketing or related field.
- 5 10 years of experience in brand communication medical marketing or healthcare marketing.
- Proven experience working with doctors hospitals and healthcare institutions.
- Exposure to nutraceuticals health drinks hydration beverages or FMCG healthcare categories.
- Strong understanding of consumer education and patient engagement initiatives.
- Experience in planning and executing on-ground activations and sampling campaigns.
- Excellent communication presentation and stakeholder management skills.
Key Competencies
- Strategic Thinking
- Strategic Communication
- Stakeholder Management
- Execution Excellence
- Scientific Orientation
- Consumer-Centric Thinking
- Leadership & Team Management
Preferred Skills
- Ability to translate scientific information into simple consumer-friendly communication.
- Experience in managing medical KOLs (Key Opinion Leaders).
- Familiarity with regulatory and compliance requirements in healthcare communication.
Industry Knowledge:
- In-depth understanding of the healthcare and medical sectors including medical devices pharmaceuticals or healthcare services.
- Knowledge of trends in digital health telemedicine and medical technologies is beneficial
