Lead, Retail Go-To-Market GM Energy

Job Description

We are seeking a Retail Go-To-Market Lead to drive the design launch and continuous optimization of GM Energy products and programs. This role will work cross-functionally and in close coordination with GM vehicle divisions and brands to lead go-to-market strategy and execution for chargers adapters home energy equipment and related services in the U.S. You will ensure brand-consistent integration and clear attribution channel readiness retail campaigns and ongoing lifecycle management that are grounded in data experimentation and learning.

The Role

You will help shape and test new program constructs integrate product and brand messaging design and track incentive and promotional programs and build analytics and reporting that inform how we allocate and optimize spend against key performance objectives (e.g. penetration rates attachment rates CSAT ROI). You will be expected to persist from concept through scalingiterating based on insights to continually improve performance.

Success will be measured by sales performance program and campaign effectiveness quality of insights and recommendations and your contribution to the growth of GM Energys presence and brand in the market.

This position reports to the Group Manager GM Energy Retail Go-To-Market.

What Youll Do

• Support go-to-market strategy and execution
  • Support development implementation and management of innovative go-to-market plans for GM Energy products and services partnering closely with the Retail Go-To-Market Group Manager.
  • Translate high-level commercial and brand objectives into testable program designs with clear hypotheses KPIs and learning agendas.
• Brand integration and attribution
  • Support integration of GM Energy divisional and vehicle brand messaging across all relevant channels ensuring consistency with divisional strategies and brand guidelines.
  • Help define and refine attribution frameworks so that retail and promotional activity can be tied back to specific brands campaigns and programs.
• Channel-agnostic communications and assets
  • Contribute to the design of communications considerate of all sales channels and consumer touchpoints (GM/Brands GM Field and Dealers E-Commerce Direct Sales Partner sales channels).
  • Coordinate with agencies and suppliers supporting go-to-market efforts including briefing tracking deliverables and supporting day-to-day execution to ensure on-brand measurable output.
• Program design launch and persistent optimization
  • Plan launch and relentlessly optimize GM Energy programs in new sales channels including used EV fleet and emerging segments to drive incremental adoption and revenue.
  • Partner with cross-functional stakeholders to run experiments (A/B tests pilots offer constructs) and continuously refine programs based on performance data and feedback.
  • Ensure we are optimizing spend across tactics and channels relative to core objectives including pen rates attachment rates CSAT and customer lifetime value.
• Utility and ecosystem integration
  • Plan and incorporate utility-related messaging (e.g. incentives programs and partnerships) into retail plans and customer and dealer-facing materials for education and Point-of-Sale.
  • Help connect utility and ecosystem value propositions back to GM Energy and brand narratives ensuring clear differentiation and attribution.
• Pricing incentives and financial rigor
  • Support pricing and sales incentive initiatives monthly for GM charging and GM Energy products in collaboration with GM Energy Finance (e.g. gathering inputs preparing analysis and presentations).
  • Use performance insights to recommend changes to incentive structures offer design and investment allocation to improve both commercial and customer outcomes.
• Analytics performance tracking and reporting
  • Assist in developing and presenting GM internal leadership updates on program performance and sales tracking including preparation of scorecards and reporting.
  • Partner with analytics teams to build and refine dashboards views and narratives that translate data into clear insights and recommended actions.
  • Monitor performance attachment CSAT conversion mix and ROI by channeland drive follow-through on optimization opportunities.
• Sales enablement and internal advocacy
  • Develop resources (decks one-pagers FAQs talking points) to enhance Field Dealer e-commerce Direct & Partner sales channel understanding of GM Energy products and services.
  • Act as a persistent advocate for GM Energy within the broader GM organization helping teams understand program objectives performance and next steps.
• Special projects and strategic initiatives
  • Lead and/or support high-priority special projects for GM Energy Retail Go-To-Market (e.g. new partner models pilot programs innovation sprints new channel concepts) from problem framing through testing scaling and measurement.
  • Bring structured thinking analytical rigor and persistence to ambiguous problem spaces creating clarity on objectives hypotheses workplans and success metrics and driving follow-through to results.

Your Skills & Abilities(Required Qualifications)

• Bachelors degree in Marketing Business Administration or related field
• 5 years overall related experience in marketing sales operations product marketing or go-to-market roles.
• Proven experience partnering with dealers or similar retail networks to deliver mutually beneficial outcomes ideally involving new program or offer constructs.
• Experience supporting complex cross-functional projects (planning business case inputs execution tracking) and managing multiple workstreams simultaneously from concept through launch and optimization.
• Demonstrated ability to work collaboratively and influence cross-functional teams with strong interpersonal skills to build and maintain relationships across an organization.
• Highly driven marketing professional who excels in a fast-paced growth / launch context; experience in technology energy or EV-related environments is preferred.
• Knowledge of EVs EV charging networks home EV charging products and installation services or strong willingness and aptitude to build this expertise quickly.
• A prolific communicator with highly proficient presentation skills and strong verbal non-verbal and written communication skills; able to clearly tell the story of program performance learnings and next steps.
• Strong computer software and analytics skills especially Microsoft Excel and PowerPoint with the ability to take complex data sets and distill them into clear insights implications and recommended actions for diverse audiences.

What Can Give You a Competitive Advantage(Preferred Qualifications)

• Experience within automotive marketing and/or working with dealers is strongly preferred; familiarity with GM sales operations is a plus.
• Experience establishing or tracking sales performance standards and KPIs (e.g. penetration attachment CSAT conversion mix ROI) and using insights to recommend and drive actions is preferred.

About GM

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