Digital Marketing Manager CTBC

Responsibilities

Strategy & Campaigns

• Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.
• Plan manage and optimize integrated multi-channel campaigns (Website SEO/SEA Paid Social Email Content Marketing Automation).
• Translate business objectives into effective customer journey funnel and touchpoint concepts.

Performance & Management (Focus)

• Continuously monitor the performance of key KPIs (e.g. Conversion ROI ROAS CAC).
• Identify and implement data-driven optimization measures (A/B testing funnel & UX optimization).
• Prepare reports and presentations for management and stakeholders.

Content & Channels

• Responsible for content strategy editorial planning and channel-appropriate implementation.
• Manage SEO and SEA activities including keyword and performance strategy.
• Ownership of digital channels and domains ensuring a consistent brand message.

Collaboration & Innovation

• Close collaboration with brand sales product management design and IT teams.
• Manage external agencies freelancers and tool partners.
• Actively monitor digital trends and (Marketing and AI) tools integrating them pragmatically.

Qualifications :

Professional Skills

• Experience with analytics tracking and performance tools (e.g. GA4 Ads Manager Marketing Automation).
• Strong knowledge of SEO SEA Paid Social Content Marketing and Marketing Automation.
• In-depth understanding of customer journeys funnels and conversion optimization.
• Confident handling of KPIs reporting and data-driven decision making.

Technical Skills

• Strong affinity for technology !
• Hands-on experience or strong interest in marketing automation and CRM systems (e.g. Salesforce).
• Experience with CMS systems (e.g. TYPO3 Adobe AEM Salesforce) and solid understanding of UX and web fundamentals.
• Openness and competence in using AI-powered marketing tools.

Experience & Personality

• Completed degree in marketing communications media business or equivalent qualification.
• At least 5 years of relevant professional experience in digital marketing.
• Analytical and creative mindset hands-on attitude and clear sense of ownership.
• Strong communication and stakeholder management skills.
• Structured work and team player Hands-on mentality
• Excellent English skills both written and spoken.

Additional Information :

What we offer:

The 13-th salary Paid once a year in December;
Meal tickets - With a value of 40 Ron;
Hybrid schedule Work-life balance is important so we offer a flexible schedule. Please agree on this with your superior;
Private Health Insurance Health is the most important so we offer you a medical subscription through Signal Iduna;
Referral bonuses - We encourage colleagues to refer new candidates to us and at the same time to get the chance to receive a bonus;
Bookster - Feed your body and your mind. You can borrow books and youll receive them at the office;
Sports benefits - Its important to stay active so we offer you the
7Card;
Discounts at our partners We collaborate with different vendors and we receive discounts for various products/ services like rubbers restaurants kindergartens etc;
System for Rewarding Improvement Ideas We have an internal improvement program (Continental Idea Management) that gives you the opportunity to come up with ideas and to be honored with an attractive bonus (this is established by the CIM team according to your improvement idea);
Happy days If you or your child is getting married or you become a parent you receive some extra free days;
Life events celebration - If your family is growing we praise your newborn with a bonus;
Unfortunate events - In case of unhappy events in your life we support you by offering you free days and financial support (handled on a case-by-case basis);
Extra vacation days You begin with 22 vacation days/year and starting with the 3rd year with us we offer you 1 more day of vacation and afterward from 2 to 2 years youll get one more extra day (the maximum you can achieve is 27);
Professional development - Many opportunities to develop yourself within the company;
Diversity and multicultural mindset - We encourage you to join us no matter who where or what you are. We have colleagues from different nations and a variety of languages are  poken in our company.
Ready to drive with Continental Take the first step and fill in the online application.

Ready to drive with Continental Take the first step and fill in the online application.

Remote Work :

No

Employment Type :

Full-time