Digital Marketing Manager

Youll be the only Digital Marketer on the team with full ownership of website migration schema architecture AEO strategy and the technical site layer. Youll work alongside a Designer and our Marketing Ops Manager and youll partner directly with the Head of Marketing on roadmap.

This is a high-autonomy role. Youll set the strategy ship the work and own the outcomes.

• Own the WordPress HubSpot CMS migration end-to-end redirect strategy URL architecture link-equity preservation technical QA post-launch monitoring
• Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
• Define and execute our AEO (Answer Engine Optimization) strategy structure content so Perplexity ChatGPT and Claude cite TrustYou as the authoritative source for hospitality software
• Optimize Core Web Vitals site architecture internal linking sitemap and management
• Maintain and extend HubSpot CMS modules templates and theme tokens building on the 2026 modular brand system
• Build measurement infrastructure in GA4 Looker that connects technical SEO performance to pipeline and revenue
• Work with Claude AI agents for content generation technical audits and schema generation we expect you to leverage AI to multiply your output
• Edit and direct SEO content production partnering with marketing leadership on editorial calendar
• Run targeted CRO and A/B testing on conversion-critical pages (pricing demo request content-gated assets)

• 35 years in technical SEO web marketing deep hands-on demonstrable. Not I managed an SEO agency.
• Direct experience with a WordPress HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail what URL structures break how to preserve link equity.
• HubSpot CMS expertise modules templates HubL theme tokens
• Strong fluency in schema markup structured data Core Web Vitals redirect strategy internal linking architecture
• Understanding of AEO / LLM-search optimization how Perplexity ChatGPT Claude surface answers and how to structure content for citation
• GA4 Looker for measurement; you can connect SEO performance to funnel and revenue not just rankings
• SEO content sense can write or strongly edit. You dont need to be a copywriter but you know good SEO content from bad.
• Active fluency with AI tools youre already using Claude or comparable AI agents in your day-to-day work
• Strong English communication written and verbal

Nice-to-haves:

• CRO instincts on landing pages and conversion paths
• Familiarity with Looker Studio dashboards in a marketing context
• Experience with paid advertising (Google ads LinkedIn)
• Hospitality tech experience

About you:

• Youre comfortable being the only owner of a technical layer you dont need a team beneath you to ship
• You execute independently and dont need micromanagement
• You communicate clearly across functions sales marketing product
• You favor quality over throughput youd rather ship one great migration than ten rushed redirects

• Youre comfortable being the only owner of a technical layer - you dont need a team beneath you to ship

• You execute independently and dont need micromanagement

• You communicate clearly across functions sales marketing product

• You favor quality over throughput youd rather ship one great migration than ten rushed redirects

• Global & Diverse Team: Work in a collaborative multicultural environment.

• Flexibility: Flexible working hours to help you shape your own work-life balance.

• Remote-First: A truly remote-friendly environment.

• Growth: Ongoing career development training and coaching.

• Learning Time: Six dedicated days per year for learning and development.

• Culture: Regular team events (in-person and virtual) and location-based social benefits.