Head of Marketing
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Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Company Outline
Job Role: Head of Marketing
Location:Hybrid - Can be worked from our London Birmingham or Leicester office
Salary: Competitive benefits!
Contract Type: Full Time Permanent
What We Can Offer You: 25 Days Annual Leave Additional Holiday Purchase Hybrid Working Performance-Related Bonus Life Assurance Vitality Private Healthcare Subsidised Gym Memberships Cycle to Work scheme Discount Vouchers and Access to Wellbeing Resources
Why Do We Want You
Please note: To complete your application you will be redirected to Wilmington plcs career site.
At Wilmington plc we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme please use the contact details provided once you have clicked apply!
Job purpose tasks and responsibilities
As our Head of Marketing youll lead marketing for Mercia Group taking clear ownership of how marketing supports its commercial goals.
Youll be the only marketer embedded in the business shaping strategy setting priorities and turning business objectives into focused marketing plans.
By bringing strong commercial insight and clear direction youll help our central marketing teams deliver work that really supports Mercias growth.
Youll be responsible for:
- Translating Mercias objectives and growth ambitions into actionable marketing strategy and quarterly plans with accountability for pipeline contribution marketing ROI and ongoing competitive analysis (including market positioning and win/loss patterns).
- Identifying quantifying and building business cases for growth opportunities across new geographies product launches (GTM) market expansion customer segments revenue streams and marketing investment.
- Partnering closely with Mercias Managing Director Sales Product Operations and leadership teams to align priorities review performance understand customer and market dynamics and uncover upsell and cross-sell opportunities.
- Owning marketing engagement with strategic professional body partners aligning joint objectives commercial priorities and shared reporting requirements.
- Completing detailed insight-led campaign planning briefs for central marketing teams including commercial objectives target personas key messages competitive positioning success metrics and channel strategy.
- Working closely with the Director of Demand and Director of Content to ensure campaign strategy aligns with execution capabilities best practices and business priorities.
- Tracking and analysing marketing performance using Mercias dashboard monitoring pipeline contribution conversion rates campaign ROI cost per lead/opportunity and competitor marketing activity.
- Translating performance data into commercial insights optimisation priorities and actionable recommendations for central delivery teams.
- Participating in quarterly website and digital journey reviews identifying friction points conversion barriers and content gaps and working with Web and Operations teams to prioritise improvements based on commercial impact.
- Ensuring Mercias digital customer journey messaging and positioning consistently reflect business priorities and competitive differentiation.
What is the Best Thing About This Role
Youll get real ownership and visibility. Youll be the marketing lead for Mercia Group working closely with its leadership team and having a genuine say in where the business focuses its effort.
Theres a lot of freedom to shape the agenda set priorities and focus marketing on the areas that will make the biggest difference.
Youll also have the backing of Wilmingtons central marketing teams so while youre the only marketer within Mercia youre not working alone. You get the best of both worlds: autonomy plus access to specialist skills and support.
What is the Most Challenging Thing About This Role
This isnt a role with a team to lead or direct control over resources.
Youll need to work with central marketing teams who support several business units and help them understand why Mercias priorities matter right now. That means being clear persuasive and comfortable making tradeoffs.
Essential and desirable capabilities
To be successful in this role you must have:
- A strong background in B2B marketing with a demonstrable commercial track record including measurable pipeline growth ROI contribution and experience translating business objectives into marketing strategy.
- Proven experience in demand generation content marketing campaign measurement marketing technology performance analytics and briefing/managing agency or internal teams.
- Strong commercial acumen including the ability to build business cases justify marketing investment understand sales processes customer buying journeys revenue models and quantify market opportunities.
- Strategic thinking capability with experience in competitive analysis market intelligence identifying growth opportunities (geographic product or segment) and translating win/loss and performance insights into action.
- Excellent stakeholder management skills with a proven ability to influence and partner with senior leaders and cross-functional teams (Sales Product Operations) without direct authority.
- Strong communication and briefing skills able to distil complexity into clear focused direction and priorities.
- Comfort operating as a solo marketer embedded within a business unit while effectively leveraging central marketing resources managing ambiguity and balancing competing priorities.
We know its not a skill but the successful candidate must have permission to work in the roles location by the start of their employment.
Before you go....
About us
Wilmington plc is a dynamic and expanding group of companies with a common aim turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance Finance Legal and Insight sectors.
Our businesses enable professionals and their organisations to perform better by providing quality relevant and reliable information education and knowledge. We share ideas and successes across the group harness shared resources and focus on our customers needs.
Join us and do Work That Means Something
At Wilmington plc we help global customers to do the right business in the right way - providing trusted data insights and education to navigate the Governance Risk and Compliance (GRC) landscape.
When you join us youll not only make a real difference for our customers youll also enjoy flexibility through hybrid working and benefit from a wide range of learning career and development opportunities.
Whether youre just starting out returning to work after a break or looking to take your next step youll be doing work with meaning.
Join us and make a real difference. Click on APPLY today!
The Legal Bit!
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.
*Please note that this role may remain advertised until an offer of employment has been made.
#LI-Hybrid
Required Experience:
Director
