GenAI Senior Creative Director (Beauty Experience)

Brandtech (formerly known as OLIVER) is a global team of creative thinkers tech-savvy trendsetters and production pros specialising in film CGI automation AI motion design and digital/print content. We partner with over 300 clients in 40 countries and counting. Our focus is to connect clients with high-quality solutions talent and ambitious opportunities worldwide.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role:GenAICreative Director
Location:Remote working until further notice

A little bit about the role:

Awareness and adoption of GenAI technologyhastransformed advertising creating entirely new opportunities and challenges for creative teams.Werelooking for a GenAI Creative Director to lead a team of GenAI Art Directors and Creators. You will be trained on our AI platform Pencil and will be usingPencilalong with a full range of other AI tools to ensure you and the team deliver high-performing innovative ads. Looking for someone who has global beauty brand exposure.

Youllbe the go-to leader for creative problem-solving guiding your team to push the boundaries of GenAIs potential overcoming current limitations and constantly evolving our creative approach as the technology advances.

We need a multi-skilled CD who will direct inspire and uplift creative talent at every level while driving a culture of innovation positivity and excellence in GenAI-powered advertising forBrandtech.

Whatyoullbe doing:

• Lead GenAI-Driven creative excellence.

• Set the standard for quality and originality in GenAI-powered advertising personally guiding the creative process from brief to delivery.

• Oversee the end-to-end creation of GenAI content - providing direction on concept copy design image/video generation and final assembly - ensuring all work meets the highest creative and client standards.

• Foster a culture of experimentation and learning keeping the team informed and inspired by emerging GenAI trends and best practices.

Inspire Mentor and Develop Teams

• Lead support and elevate a team of GenAI Art Directors and Creators by offering mentorship and technical insight.

• Champion knowledge sharingfacilitateregular reviews and drive growth at every level ensuring a positive collaborative culture.

• Conduct ongoing evaluations toidentifydevelopment needs boost staff morale and enhance creative capabilities across the team.

Client Partnership & Business Impact

• Collaborate with Account teams to interpret client briefs present GenAI-driven solutions and manage expectations educating stakeholders on GenAIs potential and current limitations.

• ShowcaseBRANDTECHexpertisethrough clear process transparency and successful case presentations to clients and the wider business.

• Contribute to business growth by sharing GenAIs creative potential with clients andidentifyingopportunities for expanded engagement.

Shape Workflow & Brand Integrity

• Work closely with resourcing teams toallocateresources efficiently ensuring the rightexpertiseis applied to each project and deadlines are met.

• Uphold client brand standards across all creative output acting as a vigilant brand guardian andmaintainingconsistency at every touchpoint.

Drive Continuous Innovation

• Where needed collaborate with Product and Training teams to explore pilot and refine new GenAI tools workflows and features.

• Provide actionable feedback champion responsible GenAI deployment and support the roll-out of new techniques and innovations across the team and business.

Whatyoullneed:

• Experience working with Global Beauty or personal care brand.
• Be highly creative with a strong background in traditional (non AI) advertising.
• Track recordof delivering real-world digital advertising.
• Provenexpertiseand hands-on experience with GenAI tools (e.g. ChatGPT Midjourney Adobe Firefly etc).
• Deep knowledge of GenAI techniques: prompting model selection multi-stage workflowintegration and creative fine-tuning.
• A critical eye for detail - able to analyse GenAI-generated outputs quickly spot subtle errors or inconsistencies and correct them via prompt refinement oradditionalediting tools to achieve polished results.
• Strong judgment in evaluating briefs and strategicallyidentifyingwhere and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.
• Passion for AI andnew technology
• Proficiencyin Adobe Creative Cloud and related creative software.
• Outstanding leadership and team-management skills; ability to motivate influence and develop multidisciplinary teams.
• Prioragencyexperience preferred; comfortable directing complex cross-functional creative projects.
• Excellent written and spoken English with public speaking presentation and client-facing communication abilities.
• Collaborative solution-oriented mindset with a positive attitude towards GenAIs creative potential.
• Strong commercial acumen; able to balance creative ambition with businessobjectives.
• Up-to-date understanding of the ethical and legal implications of GenAI in advertising to ensure responsible usage and outputs.
• Willingness to be hands-on and detail-oriented while alsooperatingat a strategic level.
• Competency in Microsoft Office and other business tools.

Req ID - 17022

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

Brandtech a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

Brandtech has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.