Trade Marketing Lead

Job Purpose

The Trade Marketing Lead is responsible for implementing effective trade marketing strategies across allocated Classic and 3rd Party markets. This role plays a critical part in enhancing brand visibility driving sales growth and ensuring brand consistency within the market. The Trade Marketing Lead will collaborate with cross- functional teams to execute trade marketing initiatives and support our markets contributing to our companys success.

Key Duties and Responsibilities

Strategy Development

• Support the Trade Marketing Director in implementing the trade marketing strategy as well as monitor the Activations performance (per brand/market/channel) of the Classic & Third-party markets

Market Planning & Analysis:

• Conduct market research to identify trends consumer preferences and competitor activities within the alcohol industry in Africa.

Conceptualization Production and Implementation:

• Connect the marketing central toolkits and calibrate them based on the market/brand stage and needs

Promotion Campaigns & Merchandising:

• Work with creative teams to develop marketing materials and POS (Point of Sale) displays.
• Collaborate with cross-functional teams to plan and execute promotional campaigns product launches and trade events.

Internal & External Stakeholder Management:

• Be the liaison with the set of markets to provide adequate support and share adequate guidance and playbooks based on market size and business/brand development stages in order to ensure highest impacts and ROI of Pernod Ricard activities in the Classic & Third-Party markets.
• Work in close collaboration with the markets as well as PR Africa support functions based in Johannesburg especially Marketing & Procurement to ensure consistency with respective Brand Cos global guidelines and alignment with the Pernod Ricard Ways of Working.

Key Competencies and Experience

• Bachelors degree in Marketing Business or a related field.
• 3-5 years of experience in trade marketing preferably in the FMCG industry.
• Strong analytical skills and the ability to interpret market data.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and marketing software.
• Willingness to travel within Africa as needed.

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