Marketing Executive

An established and highly regarded luxury hospitality and lifestyle estate in the Western Cape is seeking an Marketing Executive to lead brand positioning estate marketing strategy and commercial growth across a diverse portfolio of experiences.
This is a senior leadership role suited to a commercially astute marketing professional who excels at shaping brands building strategic partnerships and translating vision into measurable business impact.

Responsibilities:
Strategic Marketing & Brand Leadership
Develop and execute a comprehensive estate-wide marketing strategy aligned to commercial objectives
Refine and strengthen brand positioning within the luxury tourism hospitality and events landscape
Oversee campaigns content PR and storytelling across digital print and on-site channels
Ensure consistency of visual identity tone and guest journey across all touchpoints
Provide strategic input into future property and experience development

Commercial Growth & Partnerships
Build and nurture long-term relationships with corporate clients travel partners agencies and industry stakeholders
Identify and unlock new revenue-generating opportunities and estate experiences
Support high-level commercial negotiations and key account development
Collaborate closely with operations to align marketing promises with delivery

Performance & Revenue Ownership
Take accountability for estate-related revenue growth and occupancy performance
Track and manage the commercial pipeline forecasts and performance metrics
Ensure marketing investment delivers measurable return and long-term brand value

Leadership & Governance
Lead internal marketing and reservations resources and manage external agencies
Operate with strong execution discipline accountability and attention to detail
Report directly to executive leadership with clear performance insights

Skills & Experience (Not negotiable):
10 years experience in senior marketing commercial leadership or brand strategy roles
Strong background in luxury hospitality tourism lifestyle estates or premium consumer brands
Commercially minded with a strong understanding of revenue drivers and market positioning
A confident relationship-builder with executive presence and high emotional intelligence
Strategic thinker with hands-on execution capability and a strong sense of ownership


Contact JADE GELDENHUYS on quoting the Ref: CTD000431.

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