B2B Marketing Lead Strategy & Commercial Growth
Cape Town - South Africa
Job Summary
This is a mandate for a commercial marketing strategist ready to own the full spectrum of B2B activity for a dominant digital platform. The business operates at pace and we need someone who architects the plan and is willing to roll up their sleeves to get it live. You will sit at the intersection of revenue brand and product. Reporting to an international leadership structure youll guide a compact but powerful team to deliver tangible business growth not just marketing outputs.
Responsibilities:
Strategic Ownership: Architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity
Commercial Activation: Orchestrating the full mixbrand storytelling product launches field enablement and partner ecosystemsto ensure every activity ladders up to revenue
Lifecycle Focus: Implementing programs that dont just acquire logos but deepen engagement streamline onboarding and expand lifetime value
Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health ensuring the business understands the why behind every result
Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales Product and Data peers
Skills & Experience (Not Negotiable)
8 years in the marketing field with a significant portion spent navigating complex B2B landscapes
5 years of evidence showing youve grown teams and capabilities not just managed tasks
Strong commercial acumen and experience managing significant marketing budgets to drive measurable ROI
Ability to operate in ambiguity building structure out of complexity
Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
Exceptional communication skills with the ability to influence senior leaders in a matrixed environment
Please complete an application via our portal. For any technical issues contact emailprotected quoting the Ref: CTD000436.
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About Company
Communicate Recruitment is Specialist recruitment company with a specialisation in Finance, IT and Engineering recruitment. Our aim is to partner with you and introduce you to great careers and exceptional candidates.