Sr. Manager, Marketing
Harrison, MS - USA
Department:
Job Summary
Develop and implement marketing plans for venue events across owned channels including the website CRM email and social media.
Manage the event marketing calendar to ensure coordinated promotion and consistent messaging across all platforms.
Partner with CRM and digital teams to define email strategy audience targeting and performance optimization for event campaigns.
Collaborate with the Brand & Creative team to produce event marketing assets promotional materials and venue sales collateral.
Serve as the primary marketing liaison for third-party events held at Sports Illustrated Stadium coordinating with promoters agencies and event organizers.
Lead marketing project management for concerts special events and other non-matchday programming from announcement through execution.
Lead the planning and coordination of stadium guest communications including Know Before You Go messaging across email website and social channels for both Red Bull New York matches and third-party events.
Oversee updates and promotional content on stadium and event pages across the website.
Maintain a strong focus on creative execution ensuring that all marketing materials meet Red Bull New Yorks brand and quality standards.
Create marketing collateral and presentations that position Sports Illustrated Stadium as a premier destination for concerts sporting events and cultural programming.
Represent Red Bull New York in meetings with promoters partners and external agencies to align on marketing strategy and execution.
Identify opportunities for stadium programming and third-party events to support broader fan growth and overall marketing objectives.
Support key marketing initiatives and campaigns for Red Bull New York as part of the integrated marketing team.
Track campaign performance and event marketing metrics to guide future strategy and optimization.
Contribute to building scalable processes marketing systems and promotional materials that support the continued growth of the stadiums event calendar.
Qualifications :
Entrepreneurial Mindset: Comfortable working in a rapidly growing environment and creating new processes systems and marketing frameworks where none currently exist.
Project Leadership: Exceptionally organized with the ability to manage multiple initiatives at the same time while maintaining strong attention to detail and deadlines.
External Partner Management: Confident representing Red Bull New York to promoters agencies artists and other external partners while building strong relationships and ensuring accountability.
Creative Judgment: Possesses a strong eye for creative execution and brand storytelling with the ability to guide marketing assets and campaigns to a high standard.
Cross-Functional Collaboration: Able to work effectively across marketing ticketing partnerships communications and with external partners to move projects forward.
Strategic Thinking: Capable of linking day-to-day marketing execution to broader fan growth brand development and overall business objectives.
Communication: A clear and effective communicator with strong written verbal and presentation skills.
Bias Toward Action: A proactive problem-solver who can advance projects quickly in a fast-paced high-visibility environment.
Qualifications
58 years of experience in marketing event marketing sports entertainment venue marketing or a related field.
Experience in environments involving live events entertainment programming or large-scale marketing campaigns is preferred.
Proven ability to manage complex marketing campaigns or event launches from planning through execution.
Experience collaborating with creative digital and CRM teams to deliver integrated marketing campaigns.
Comfortable working directly with external stakeholders including agencies promoters and commercial partners.
Strong project management skills with the ability to manage multiple timelines and deliverables simultaneously.
Education: Bachelors degree required; MBA preferred but not required.
Skilled at managing multiple projects and deadlines in a fast-paced high-visibility environment.
Excellent written verbal and visual storytelling abilities; fluent in English (additional languages are an asset).
Additional Information :
Due to the cyclical nature of the entertainment industry the employee may be required to work varying schedules to reflect the business needs of the company.
Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance 401(k) plan flexible spending accounts tuition reimbursement life insurance health and wellness benefits and a paid time-off program.
The base salary range for this position is $82800 - 124200 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.
Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.
Remote Work :
No
Employment Type :
Full-time
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more