Marketing Brand Manager

To lead and deliver strategic marketing initiatives aligned to the product and brand strategy driving customer engagement strengthening brand positioning and supporting commercial growth. This role integrates brand campaigns sponsorships activations and customer insights to ensure all marketing efforts are impactful measurable and results-driven.

Key Responsibilities

Strategic Marketing & Brand Development

• Develop and execute integrated omni-channel marketing strategies aligned to business objectives
• Drive seasonal and annual marketing strategies in line with financial targets
• Enhance brand positioning through innovative and insight-led campaigns
• Identify and leverage emerging trends within the retail and fashion landscape

Campaign & Project Management

• Lead the planning and execution of all marketing campaigns brand activations and special projects
• Compile clear strategic briefs and oversee delivery from concept through to execution
• Manage sponsorships in-store activations and customer experience initiatives

Customer Insights & Experience

• Drive customer research and insights to inform marketing strategy and decision-making
• Lead customer experience planning to ensure a consistent and engaging brand journey
• Continuously refine strategies to deepen customer connection and brand loyalty

Stakeholder & Cross-Functional Collaboration

• Collaborate closely with senior leadership merchants creative production VM and e-commerce teams
• Align marketing initiatives with merchandise planning and trading calendars
• Work in partnership with external marketing agencies to deliver best-in-class campaigns

Digital & Print Marketing

• Oversee execution across both digital and print channels
• Lead in-store marketing strategy across all store formats and grades
• Partner with Visual Merchandising to enhance the in-store brand experience within budget

Supplier & Budget Management

• Manage external suppliers and negotiate cost-effective solutions
• Prepare and manage marketing budgets ensuring optimal ROI
• Track analyse and report on campaign performance and effectiveness

Requirements

Experience & Skills

• Proven experience in a Marketing Manager role within retail or fashion
• Strong background in brand strategy and omni-channel marketing
• Demonstrated success in delivering impactful marketing campaigns that drive business growth
• Experience across both digital and print marketing environments
• Strong commercial acumen with the ability to balance creativity and performance

Core Competencies

• Strategic thinking with a hands-on execution approach
• Strong project management and organisational skills
• Excellent stakeholder engagement and communication skills
• High attention to detail with the ability to manage multiple projects simultaneously
• Analytical mindset with strong reporting and insight capabilities

Key Attributes

• Passion for fashion retail and consumer trends
• Innovative and forward-thinking approach
• Collaborative team player with strong leadership capability
• Results-driven with a focus on continuous improvement