Senior Law Firm Marketing Manager

Council & Associates is one of Atlantas fastest-growing PI firms handling serious cases across truck accidents premises liability daycare injury negligent security and wrongful death. The firm is led by a nationally recognized trial attorney and built on a brand that goes beyond the courtroom into the community. We need a marketer who can match that energy.

Were looking for a Senior Marketing Manager who can own the strategy and get it done someone who gets equally fired up by creating a good plan and by seeing it through to execution. Youll work closely with firm leadership intake and business development teams and manage external vendors who will report to you. No direct reports but plenty of influence and be creative.

If youre a marketer who thrives when the work is real and the results are yours to own keep reading.

What Youll Do

Strategy & Ownership

• Develop and execute a comprehensive marketing strategy aligned with the firms growth goals
• Bring the firms brand to life consistently across every channel from social posts to paid ads to landing pages
• Manage the firms marketing budget and allocate spend for maximum ROI across channels
• Own relationships with external vendors and agencies SEO PPC media buying PR web and social holding them accountable to performance benchmarks
• Provide weekly reporting on leads conversions cost-per-case and campaign effectiveness to firm leadership
• Own the firms lead and new matter goals youre accountable for hitting monthly targets and your bonus is tied directly to it

SEO Content & Social Media

• Lead SEO strategy with strong emphasis on local search across Georgia markets you understand technical SEO on-page optimization and how to evaluate and direct an SEO vendor
• Drive content creation across blog posts social media updates case spotlights and community content writing and publishing yourself when needed and collaborating with colleagues who contribute their expertise; regardless of who creates it youre accountable for making sure it gets done and is on brand
• Own the firms social media presence (Facebook Instagram Google Business Profile YouTube) managing the calendar engaging the audience and making sure every platform reflects the brand and marketing goals
• Develop and manage content calendars; keep the brand voice sharp and consistent across every output and use AI tools (ChatGPT Claude or similar) to move faster without cutting corners

Digital Marketing & Lead Generation

• Hit monthly qualified lead and new matter targets this role has a number and youll be expected to know it track it and own it
• Plan manage and optimize paid advertising campaigns across Social Media Google Ads Local Service Ads and paid social including building and testing landing pages designed to convert case inquiries
• Oversee website content and conversion rate optimization
• Track and improve intake and lead-tracking systems CRM call tracking form submissions

Compliance & Risk Management

• Ensure all advertising and marketing materials comply with Georgia Rules of Professional Conduct and State Bar advertising regulations
• Review marketing content for accuracy required disclaimers and ethical compliance
• Stay current on changes to Georgia legal advertising rules and flag issues proactively

Required

• 5 years of marketing experience with demonstrated ownership of both strategy and execution
• Hands-on SEO experience: you can evaluate an SEO vendor spot problems in a report and know when to push back
• Experience managing social media accounts and creating content directly not just overseeing someone else who does
• Proven track record managing digital advertising campaigns (Google Ads LSAs paid social)
• Comfort with analytics: Google Analytics Search Console CRM dashboards call tracking
• Strong project management and communication skills; you can manage multiple vendors and priorities without dropping the ball
• Bachelors degree in Marketing Communications Business or a related field

Preferred

• Experience in personal injury legal services or another regulated industry
• Familiarity with Georgia legal advertising rules
• Experience with CRMs and intake platforms (e.g. Filevine Clio Lawmatics)
• Experience with content management systems (WordPress or similar)
• Familiarity with AI content tools (ChatGPT Claude or similar) and comfort using them to scale content production efficiently

Required Experience:

Manager