Marketing Manager (II)

As a Marketing Manager you make broad contributions under the scope of a project with minimal assistance. You develop innovative insights thorough analysis and support marketing leadership and cross-functional partners (e.g. Product Sales).

You will develop and track medium to large-scale campaigns assets communications and programs to address user needs while defining effective channels for user engagement.

This role requires strong expertise in user research market analysis campaign management and go-to-market strategy execution.

• Participate in meetings to develop marketing plans positioning strategies and target audience engagement plans
• Exercise sound judgment and uphold Core Values & Code of Conduct while fostering psychological safety and inclusive decision-making
• Develop and manage medium to large-scale marketing campaigns OKRs and performance optimization strategies
• Define and manage user research leveraging internal and external partners
• Develop and execute product marketing strategies across channels with minimal guidance
• Analyze and track quantitative & qualitative business metrics for product performance
• Conduct market sizing opportunity analysis and identify growth opportunities
• Collaborate cross-functionally to build hypotheses visions and go-to-market plans
• Generate user insights to influence product and marketing strategies
• Develop brand positioning value propositions and messaging strategies
• Create and optimize marketing content aligned with product strategy
• Act as a subject matter contributor in product development and marketing strategy
• Promote inclusive team culture collaboration and diversity initiatives (DEI)

• Product Positioning
• Consumer Behavior Analysis
• Brand Management
• Client/Partner Management & Advising
• Situational Leadership
• Campaign Management
• Marketing Briefs Development
• Industry Knowledge
• Data Analysis & Synthesis
• Storytelling
• Go-to-Market Strategy & Execution

• Developing research briefs and managing data collection and analysis
• Driving internal alignment on research findings and insights