Associate Director, VCC Communications

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

Responsibilities

1. Communications Strategy & Governance

Define and execute the VCC internal and external communications strategy aligned to Group and VCC brand values and regulatory expectations.

Establish clear governance approval processes and content standards for all VCC communications.

Act as the single point of accountability for VCC messaging consistency

2. Internal Communications & Employee Engagement

Develop and deliver a compelling internal communications and engagement roadmap for VCC employees.

Shape leadership communications including townhalls leadership updates key announcements and change communications.

Strengthen employee connection pride and belonging across VCC locations through storytelling campaigns and cultural initiatives.

Partner with HR on engagement initiatives change programs onboarding narratives and employer branding.

3. External Communications & Stakeholder Engagement

Lead VCC external communications including positioning with Group stakeholders customers and key partners.

Support leadership visibility through thought leadership speaking engagements and curated content.

Partner with Group Corporate Communications on media strategy reputation management and issues/crisis communications as required.

Support regulatory and external community engagement narratives where relevant.

4. Social Media & Digital Communications

Own the VCC social media strategy (e.g. LinkedIn and other approved platforms) to build brand awareness credibility and engagement.

Oversee content planning creation publishing cadence and performance tracking across social and digital channels.

Ensure social media activities are compliant with Group policies brand guidelines and regulatory requirements.

Leverage analytics and insights to continuously optimise reach engagement and impact.

5. Brand Identity & Storytelling

Build and evolve a clear VCC brand identity that supports talent attraction stakeholder confidence and long-term positioning.

Translate VCC strategy capabilities and milestones into compelling narratives and visual assets.

Ensure consistent application of brand guidelines across all materials presentations and platforms.

6. Measurement & Continuous Improvement

Define KPIs to measure communications effectiveness (reach engagement sentiment adoption).

Provide regular insights and reporting to VCC leadership and Group stakeholders.

Continuously refine strategy based on feedback analytics and organisational priorities.

Requirements

Experience in corporate communications internal communications or corporate affairs with experience at senior leadership level.

Proven track record in both internal and external communications within a complex matrixed organisation.

Strong social media and digital communications expertise including strategy content and analytics.

Excellent writing storytelling and executive-level communication skills.

Familiarity with local statutory (e.g. Malaysia India) regulations regarding global capability centres advantageous

Exposure to change communications transformation or large-scale organisational initiatives.

Familiarity with employer branding and talent-related communications.

Strategic thinker with strong execution discipline

High judgement and attention to risk reputation and compliance

Comfortable operating in ambiguity and fast-moving environments

Collaborative pragmatic and outcomes-focused

Strong sense of ownership and accountability

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.