Channel Program Manager

Description

Exabeamis a global leader in intelligence-driven and automated cybersecurity solutions that power modern security operations. As a pioneer in threat detection investigation and response (TDIR)Exabeamhelps organizations proactively manage and mitigate cyber risk. Learn more at.

The Partner Programs & Engagement Manager plays a critical role in driving partner engagement and overall channel performance through strategic communications and system automation. This position drives measurable impact by strengthening partner relationships driving program adoption and accelerating joint growth across the APEX Partner Program ecosystem.

Responsibilities:

Own and execute global partner communications including newsletters email campaigns and key announcements to drive partner engagement and awareness

Design and optimize partner lifecycle campaigns including onboarding activation reactivation and ongoing engagement journeys

Build and manage scalable programs in Marketo including email templates automated workflows and campaign architecture

Develop dynamic segmentation and personalization strategies to deliver targeted relevant partner experiences

Define and track KPIs for communication performance continuously optimizing campaigns based on data and insights

Maintain and manage partner databases and distribution lists ensuring data accuracy segmentation and compliance

Establish and enforce campaign governance including process documentation naming conventions QA standards and regional email compliance (e.g. CAN-SPAM GDPR)

Lead the Partner Win Wire program by identifying success stories coordinating interviews and producing content to support partner education and enablement

Partner closely with Channel Account Managers (CAMs) to align communications with regional priorities and partner strategies

Deliver reporting and analysis on partner engagement campaign performance and channel trends providing actionable recommendations

Support partner territory management and reporting in collaboration with regional teams

Drive ongoing data hygiene and process improvements across marketing and channel systems

Skills & Qualifications

5 years of experience in marketing operations marketing automation or channel/partner marketing

Deep hands-on experience with Marketo including advanced program builds automation workflows and campaign optimization

Proven experience designing and executing lifecycle campaigns (onboarding nurture re-engagement)

Strong analytical skills with experience defining KPIs and translating data into actionable insights

Experience with segmentation personalization and audience targeting strategies

Solid understanding of Salesforce and marketing automation integrations

Knowledge of email marketing regulations and compliance standards (CAN-SPAM GDPR)

Excellent communication and content development skills with the ability to engage partner audiences

High attention to detail and strong operational rigor (QA data management process documentation)

Ability to work cross-functionally with sales channel and marketing stakeholders

Self-starter with strong project management skills and a continuous improvement mindset

Bring your Whole Self to Work!
Diversity equity and inclusion are at the core of who we are. AtExabeam we know that diverse perspectives spark innovation improve creativity and position our team for success. Creating a culture where all are welcomed valued and empowered to achieve their full potential is important to who we are today and in the future. We hire the best of the best and do not discriminate based on race gender age religion sexual orientation identity or other personal factors.

Exabeamis proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race color ancestry religion gender gender identity genetic information parental or pregnancy status national origin sexual orientation age citizenship marital status disability or Veteran status.

Exabeamand LogRhythm have merged. You can learn more about our cybersecurity powerhousehere.